What is content amplification?
We’ve all heard the term ‘sharing is caring’, but when it comes to content marketing, sharing can also be the catalyst for success. Amplifying your content through different channels –…
Why I’m in love with ChatGPT
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set…
How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying…
How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in…
Women on top: why having more women in leadership benefits everybody
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… Women in business have made significant gains over the past…
Why you should never underestimate the importance of backlinks in SEO
With competition in cyberspace growing fiercer by the day, businesses need to be on top of their search engine optimisation (SEO) game if they want to make a mark. Corporate…
What is content amplification?
We’ve all heard the term ‘sharing is caring’, but when it comes to content marketing, sharing can also be the catalyst for success. Amplifying your content through different channels – multiple times – can help you boost website traffic and drive conversions. In fact, studies show that posting your content across 4+ channels can surpass…
Read article Why I’m in love with ChatGPT
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set out wondering whether or not it was maybe the ‘Clubhouse’ of 2023. But after getting an account and having a play, I’m certain it’s not. …
Read article How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying to engage with people who aren’t going to spend money with their brand. Creating a customer persona helps you understand which customers are likely to…
Read article How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in your search engine optimisation (SEO) research, you’d be forgiven for dismissing them as babytalk. But these terms actually stand for ‘domain authority’ and ‘page authority’…
Read article Women on top: why having more women in leadership benefits everybody
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… Women in business have made significant gains over the past decades. However, we’re still underrepresented at all levels of management, and it’s a problem we see across most industries. While many companies declare a commitment…
Read article Why you should never underestimate the importance of backlinks in SEO
With competition in cyberspace growing fiercer by the day, businesses need to be on top of their search engine optimisation (SEO) game if they want to make a mark. Corporate chatter about the importance of backlinks in SEO is on the rise, and for good reason. While backlink acquisition, also known as link building, is…
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