“Over the moon!” is an understatement. Last night, Sarah Spence (our Founder + Strategic Director) and Sophie Siclari (our Content Director) attended the Australian Marketing Institute Awards for Marketing Excellence NSW Finalists Announcement event (wow, that’s a mouthful!). A few months ago we provided a submission for the Content Marketing Category based on the incredible…
At its core, marketing has always been about attracting customers to a business through messaging. Despite changes in consumer spending trends, habits and messaging consumption, the fundamentals of marketing have stayed the same – and remain vital for success in the digital age. Marketing encompasses all aspects of planning and carrying out the distribution of…
What is ROAS and what does it have to do with a successful ad campaign? Find out here…
We’ve always been a completely remote team. When we started to grow beyond just Sarah, she made an active choice to recruit based on skillset and culture-add (not just culture-fit) – no matter where the applicants were located. As a result, we’ve never actually met as a full team in real life! We have team…
Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.
Not sure of the difference between content marketing (a.k.a. branded content) and native advertising? Here’s a super simple answer.