It’s time to pop the champagne because we’re FINALISTS in the US-based Content Marketing Institute (CMI) Awards for 2023 for Strategy – Best Content Marketing Program, awarded for our comprehensive strategy and production with Koala. Thrilled is an understatement knowing the incredible talent that surrounds us in this category. Strategy is at the heart of what we…
Google Analytics 4, more commonly known as GA4, has dominated real estate on our social media platforms over the past 12 months as information [and speculation] surrounding Google’s latest analytics platform evolves. From GA4 migration advice to the best ways to manage your GA4 reporting, it’s caused quite a stir in the digital marketing industry…
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set out wondering whether or not it was maybe the ‘Clubhouse’ of 2023. But after getting an account and having a play, I’m certain it’s not. …
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… Women in business have made significant gains over the past decades. However, we’re still underrepresented at all levels of management, and it’s a problem we see across most industries. While many companies declare a commitment…
Did you hear? Google is rolling out its latest update this week — and it’s all about rewarding content that’s written by people, for people. If you’re at all familiar with what we do here at Content Copywriting, you’ll know that our focus has always been to connect brands with their ideal audience by creating…
Lead generation is the holy grail of the business world. We all want it, but it’s dang hard to get if you don’t know what you’re doing. If you want to grow your business but your prospects are dwindling, you’re not alone. Almost 70% of businesses struggle with lead generation, with attracting quality leads voted…