If I see one more “SEO is dead” post, I think I’ll scream. I get it – a lot has changed. But the conversation is so often framed in the least useful way possible: as a choice between clinging to old-school SEO or throwing everything out in favour of AI tactics. That binary is not…
Let’s face it… search has changed. Big time. Organic traffic that once felt stable is becoming less predictable. Google’s Gemini-powered AI responses, AI Overviews and AI Mode are expanding rapidly (and so is their usage). At the same time, AI tools like ChatGPT, Claude, Grok and Perplexity are giving Google real competition, as more people…
“What’s our AI search strategy?” This is a question many in-house marketers are being asked right now, often without a clear answer behind it. Google is reshaping traditional search with AI Overviews and AI Mode. ChatGPT, Claude, Perplexity and other large language models are becoming everyday tools for research and recommendation. Vendors are pushing new…
AI is everywhere right now. You’ve seen the headlines, scrolled through the LinkedIn posts, maybe even sat in meetings where someone dropped terms like LLM, GPT or agentic AI, and you nodded along while secretly wondering: What on earth does that mean for my marketing business or brand? Guess what, you’re not alone. In fact,…
Google has changed the way we search – again. What is Google AI Mode and when did it launch in Australia? Google’s AI Mode is an experimental search feature that delivers highly-tailored, AI-generated responses to complex queries, powered by Google’s latest Gemini model. Instead of a list of blue links, users experience an immersive, conversational…
Creating content across all the channels your customers use isn’t optional anymore. It’s the baseline. McKinsey reports that over half of B2C customers switch between three to five channels when shopping or solving a problem, and omnichannel buyers spend 1.7 times more than single-channel shoppers. That’s a huge opportunity, but for many teams, it feels…