Your AI Search Strategy cannot start with a tool demo. It starts with the human search behaviour your team is trying to serve. What are buyers asking? What do they need to believe? Which answers should carry your brand, not your competitor’s neat little claim parade? What should an AI Search Strategy cover? An AI…
Traditional SEO vs generative engine optimisation sounds like a tidy debate. It’s not. The buyer doesn’t care which acronym won the weekly LinkedIn argument. They care about getting a useful answer and finding a brand they can trust. Traditional SEO vs Generative Engine Optimisation explained Traditional SEO helps your brand appear in ranked search results….
Every week I get the same question. From in-house teams. From clients. From people who slide into my LinkedIn DMs at 11pm on a Tuesday. “Sarah, what is the best AI tool?” I get it. There are four big platforms with about 10 sub-tools each, half of them with overlapping names… The naming is honestly…
Right. Let’s settle this once and for all. Every week I see the same question in my LinkedIn comments, my DMs, my client Slacks. How do you actually humanise AI content? What tools work? Which apps are worth the money? Is there a magic prompt nobody’s shared yet? The answers people get back are almost…
If you’re a professional speaker, the way event organisers and bookers find you has changed more in the last three years than it did in the previous twenty. And most of the advice still circulating about “building a speaker website” or “getting on social media” was written for a world that no longer exists.
The conversation about search right now is fixated on platforms. Google is changing. AI tools are evolving. New features appear almost weekly, each one adding to the sense that marketers are somehow falling behind while consumer search behaviour is changing faster than any of us can keep up. That noise is understandable. Organic traffic from…