“What’s our AI search strategy?” This is a question many in-house marketers are being asked right now, often without a clear answer behind it. Google is reshaping traditional search with AI Overviews and AI Mode. ChatGPT, Claude, Perplexity and other large language models are becoming everyday tools for research and recommendation. Vendors are pushing new…
AI is everywhere right now. You’ve seen the headlines, scrolled through the LinkedIn posts, maybe even sat in meetings where someone dropped terms like LLM, GPT or agentic AI, and you nodded along while secretly wondering: What on earth does that mean for my marketing business or brand? Guess what, you’re not alone. In fact,…
Google has changed the way we search—again. Have you noticed something shifting about the Google search experience lately? You’re not alone. While plenty of digital chatter surrounds Google’s latest moves, few marketers realise just how deeply personal your next search will become. Google AI Mode is already reshaping digital strategy overseas, and as of the…
Creating content across all the channels your customers use isn’t optional anymore. It’s the baseline. McKinsey reports that over half of B2C customers switch between three to five channels when shopping or solving a problem, and omnichannel buyers spend 1.7 times more than single-channel shoppers. That’s a huge opportunity, but for many teams, it feels…
Puhhhlease… can we hurry up already! Just decide! Is it GEO? AEO? SEO? ASO? I posted this to LinkedIn a few days ago out of sheer frustration, and it really hit a nerve! Marketers can’t agree on what to call the work we’re doing to get brands found on AI platforms. I wasn’t trying to…
Funnels are tidy. Buyers aren’t. They ghost, compare, price-check, ask a mate, read three reviews, then pop back at 10:47pm from a different device, chocolate bikkie in hand and a nagging case of FOMO. That’s why single-channel ‘drips’ stall – and why a bold, omnichannel marketing strategy wins. To nurture leads today, you need more…