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  • Seven common SEO mistakes in digital content production
    Analytics

    Seven common SEO mistakes in digital content production

    BySarah Spence September 29, 2020July 12, 2024

    So, what should you be avoiding in your content? Here are the 7 most common SEO mistakes we see businesses making in their digital content production.

    Read More Seven common SEO mistakes in digital content productionContinue

  • Content marketing – the most important part of any SEO strategy
    Analytics

    Content marketing – the most important part of any SEO strategy

    BySarah Spence September 21, 2020July 12, 2024

    Content Marketing and SEO goes hand in hand. Here’s how to make your content SEO-friendly to boost your content marketing.

    Read More Content marketing – the most important part of any SEO strategyContinue

  • What are SEO copywriting techniques?
    Analytics

    What are SEO copywriting techniques?

    BySarah Spence July 29, 2020July 12, 2024

    If you still subscribe to the idea that good SEO copy needs to appease the Google gods first, and the reader second – we have some good news for you. Things have changed in the world of SEO!

    Read More What are SEO copywriting techniques?Continue

  • Why is content creation important?
    Analytics

    Why is content creation important?

    BySarah Spence July 28, 2020September 10, 2024

    Customers today want to engage with brands, not just buy from them. Which is exactly why content creation is important. Here’s how to leverage it.

    Read More Why is content creation important?Continue

  • Content strategy for not-for-profits
    Analytics

    Content strategy for not-for-profits

    BySarah Spence April 22, 2020July 12, 2024

    As a non-profit, your goal is to spread awareness of a specific issue, and raise funds for that issue from your supporters. But sadly, in the wake of the global COVID-19 virus pandemic, the old ways of doing things just won’t work. Here’s how to pivot your marketing and content strategy to flourish just now.

    Read More Content strategy for not-for-profitsContinue

  • How to optimise website content for SEO
    Analytics

    How to optimise website content for SEO

    BySarah Spence April 3, 2020July 12, 2024

    Optimising your website content for SEO (search engine optimisation) can be intimidating if you don’t know where to start.

    Here’s what we recommend to our clients.

    Read More How to optimise website content for SEOContinue

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  • Work with us
    • Search-First Strategy
    • AI Content Engines
    • Marketing Reporting
    • Generative Engine Optimisation
    • AI Visibility Tracking
    • B2B Content Marketing
  • Learn AI
    • AI Content Engine Course
    • Student Login
  • About us
    • About us
    • About Sarah
  • Portfolio
  • Blog