Our digital canvas of updates and advice to fuel your content marketing journey

B2B content marketing strategies that will actually work in 2024

According to 71% of B2B marketers, content marketing has grown in importance in their businesses over the past year. Companies like yours seize this strategy of engaging buyers through content that answers their questions and fulfils their needs; it fills your pipeline and leads to more sales. However, as you prepare for 2024, you want to…

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Content strategy principles

In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it. So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business? The answer is a Content Strategy!

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