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  • Why content marketing strategy is so important for your business
    Analytics

    Why content marketing strategy is so important for your business

    BySarah Spence February 25, 2021July 12, 2024

    Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.

    Read More Why content marketing strategy is so important for your businessContinue

  • What is the difference between content marketing and native advertising?
    Analytics

    What is the difference between content marketing and native advertising?

    BySarah Spence January 12, 2021July 12, 2024

    Not sure of the difference between content marketing (a.k.a. branded content) and native advertising? Here’s a super simple answer.

    Read More What is the difference between content marketing and native advertising?Continue

  • 3 reasons why content marketing works
    Analytics

    3 reasons why content marketing works

    BySarah Spence November 2, 2020July 12, 2024

    Is Content Marketing just the latest form of internet advertising? No, it’s been around a lot longer than you think! We’ll show you 3 reasons why it still works, and is as powerful as ever.

    Read More 3 reasons why content marketing worksContinue

  • Seven common SEO mistakes in digital content production
    Analytics

    Seven common SEO mistakes in digital content production

    BySarah Spence September 29, 2020July 12, 2024

    So, what should you be avoiding in your content? Here are the 7 most common SEO mistakes we see businesses making in their digital content production.

    Read More Seven common SEO mistakes in digital content productionContinue

  • Content marketing – the most important part of any SEO strategy
    Analytics

    Content marketing – the most important part of any SEO strategy

    BySarah Spence September 21, 2020July 12, 2024

    Content Marketing and SEO goes hand in hand. Here’s how to make your content SEO-friendly to boost your content marketing.

    Read More Content marketing – the most important part of any SEO strategyContinue

  • What are SEO copywriting techniques?
    Analytics

    What are SEO copywriting techniques?

    BySarah Spence July 29, 2020July 12, 2024

    If you still subscribe to the idea that good SEO copy needs to appease the Google gods first, and the reader second – we have some good news for you. Things have changed in the world of SEO!

    Read More What are SEO copywriting techniques?Continue

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  • Work with us
    • Search-First Strategy
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  • Learn AI
    • AI Content Engine Course
    • Student Login
  • About us
    • About us
    • About Sarah
  • Portfolio
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