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  • social media strategy
    B2B Content Production

    The Rebels’ playbook for an organic social media strategy that works

    BySarah Spence January 2, 2026April 10, 2026

    If you’ve ever tried to create an organic social media strategy, you’ll know it can be a balancing act. Too much guesswork wastes time and budget. Too rigid, and you miss opportunities. At Content Rebels, we’ve built a process that removes the chaos without killing the creativity. A framework that works across industries but is always customised…

    Read More The Rebels’ playbook for an organic social media strategy that worksContinue

  • What is content marketing?
    B2B Content Production

    What is content marketing?

    BySarah Spence January 2, 2026April 10, 2026

    Marketing as a concept has been around for millennia. But the traditional practice of marketing has changed radically in recent years. Today, it’s all about content. The power of content to connect with a clearly defined audience and convert them into loyal customers is indisputable. And it’s not going away any time soon — the…

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    Analytics

    60% productivity gain possible with GenerativeAI Bootcamp

    BySarah Spence July 25, 2025August 22, 2025

    83% of CMOs believe generative AI will deliver strong marketing ROI, yet 61% admit their teams don’t have the chops to use it well — according to Boston Consulting Group’s June 2025 survey of 200 global CMOs. If that tension feels familiar, you’re not alone. The promise of faster, smarter content is dazzling, but the skills…

    Read More 60% productivity gain possible with GenerativeAI BootcampContinue

  • What is content amplification?
    Analytics

    What is content amplification?

    BySarah Spence June 15, 2025June 9, 2025

    We’ve all heard the term ‘sharing is caring’, but when it comes to content marketing, sharing can also be the catalyst for success. Amplifying your content through different channels – multiple times – can help you boost website traffic and drive conversions. In fact, studies show that posting your content across 4+ channels can surpass…

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  • picture of Sarah Spence surrounded by content marketing props
    Analytics

    Rich is always better: how to use rich content to light a fire under your marketing strategy

    BySarah Spence May 17, 2025June 9, 2025

    According to one recent study, the average person sees between 4,000 and 10,000 ads daily. Oh. My. Gosh. No wonder we’re all exhausted. But that’s exactly why it is imperative that brands are brave and crack into the world of rich content as a core part of their larger marketing strategy. If nothing else, it…

    Read More Rich is always better: how to use rich content to light a fire under your marketing strategyContinue

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    Analytics

    Traffic wars: What you need to know about content amplification to get the most eyeballs on your brand

    BySarah Spence April 24, 2025June 9, 2025

    As per one recent study, about 73% of B2B marketers and 70% of B2C marketers say that content marketing is a core part of their larger outreach strategy. Yet, at the same time, this poses something of a challenge – with so many brands out there creating enormous amounts of content on a daily basis,…

    Read More Traffic wars: What you need to know about content amplification to get the most eyeballs on your brandContinue

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  • Work with us
    • Search-First Strategy
    • AI Content Engines
    • Marketing Reporting
    • Generative Engine Optimisation
    • AI Visibility Tracking
    • B2B Content Marketing
  • Learn AI
    • AI Content Engine Course
    • Student Login
  • About us
    • About us
    • About Sarah
  • Portfolio
  • Blog