The bold content marketing agency you’ve been looking for

Your calm in the search content marketing chaos

Stop guessing how to adapt to the new search landscape.

We arm your team with a Search-First Strategy and custom AI content workflows, so you can produce high-quality content marketing faster to dominate both Google and AI platforms.

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The search game has changed. Fast.

of Google Searches now end without a single click

Visibility is the new key metric to track and influence

of all search traffic will happen on AI platforms by 2027

Traffic from AI platforms is 4.4x more likely to convert

YoY traffic spikes for brands adopting GEO early

There’s still plenty of opportunity to get ahead of your competitors

THE CONTENT MARKETING AGENCY Proudly TRUSTED BY

Our Search-First Growth Framework

Partner with us to embed a growth loop of strategy, systems, and scaling in your team. Run the full cycle with us, or plug our expertise in exactly where your team is stuck.

Search-First Growth Strategy

Mapping how your audience searches across Google and AI platforms to define the smartest path to earning citations and capturing quality conversions.

AI Content Engines

Building tailored AI workflows and Consistency Stacks that scale your content production without sacrificing brand integrity.

Marketing Reporting Insights

Curating connected tracking ecosystems to inform insights for Strategy and Engine iteration, keeping you ahead of the algorithm.

Search success in action

From global brands to niche B2B teams, we design, build and scale the strategic Search-First content marketing systems that drive visibility in, and traffic from, all search platforms.

Content marketing examples case study

157% increase in Search revenue

Award-winning, search-aligned category content for health eCommerce brand, Healthylife

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Content Marketing examples sydney content marketing agency

87% increase in AI Search traffic

Search-First Strategy and AI Content Engine for B2B tech company, Affinda

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Make yourself un-fireable with our AI Content Engine course

Go from scared to empowered with Sarah’s 8 week Build-Your-Own AI Content Engine program. Known for her engaging and impactful teaching style, Sarah will take you on a journey. You’ll go from feeling worried about the future of your content and marketing career to knowing exactly how you can carve out your career niche in our new AI-obssessed world.

This isn’t course is not about prompt hacks or surface-level AI tips. In it you’ll learn exactly how to design, build and scale the underlying systems that make Generative AI actually perform to its promised level of quality and consistency.

The next start date is 30th April 2026.

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Impact grounded in reality, not hype

Turn budget, time and performance pressure into your team’s greatest competitive advantage with Content Rebels’ Search-First Content Marketing Growth Framework.

“Sarah’s strategic clarity is the ultimate confidence booster.”

Aimee Amiga, Marketing Director @ Affinda

In-house marketing has never been more complex, but the answer isn’t more tools – it’s a more strategic system.

Sarah Spence and her team of Rebels partner with you and your team to navigate the algorithmic shifts of the search and content marketing world with ease. As an SEO and content marketing strategist who has spent decades in the trenches turning messy content operations into scalable growth engines, Sarah’s approach will bring calm to your marketing chaos.

Trust in her Search-First Growth Framework and strategic content marketing experience before learning how to design, build and scale your own in-house AI Content Engine to bring the strategy to life.

MEET SARAH & THE TEAM

Don’t just take our word for it

  • Content marketing agency sydney GEO AEO AI Search approach

    “The key to our Search success”

    “Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
    ​– Tom O’Neil, SEO & Content Manager

  • “Highly recommend for SEO.”

    “This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
    – Sarah Griffin, Head of Marketing
  • Content Marketing Agency Sydney Atlassian

    “By far the best AI training.”

    “Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
    – Luke Ellery, Content Designer

Download our mega-hit AI Search Strategy Playbook

AI Search Content Marketing Playbook Content Rebels Sarah Spence
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AI Search Playbook

Join 6,000+ other global marketers who’ve downloaded this definitive Generative Engine Optimisation (GEO) guide to winning in AI Search.

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Say yes to calm in the chaos

Arm yourself with Search-First Content Marketing Strategy and the AI Content Systems required to dominate the shifting search landscape.

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