Why I’m in love with ChatGPT
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set…
How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying…
How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in…
Women on top: why having more women in leadership benefits everybody
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… Women in business have made significant gains over the past…
Why you should never underestimate the importance of backlinks in SEO
With competition in cyberspace growing fiercer by the day, businesses need to be on top of their search engine optimisation (SEO) game if they want to make a mark. Corporate…
What you need to know about Google’s ‘helpful content’ update
Did you hear? Google is rolling out its latest update this week — and it’s all about rewarding content that’s written by people, for people. If you’re at all familiar…
Why I’m in love with ChatGPT
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set out wondering whether or not it was maybe the ‘Clubhouse’ of 2023. But after getting an account and having a play, I’m certain it’s not. …
Read article How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying to engage with people who aren’t going to spend money with their brand. Creating a customer persona helps you understand which customers are likely to…
Read article How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in your search engine optimisation (SEO) research, you’d be forgiven for dismissing them as babytalk. But these terms actually stand for ‘domain authority’ and ‘page authority’…
Read article Women on top: why having more women in leadership benefits everybody
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… Women in business have made significant gains over the past decades. However, we’re still underrepresented at all levels of management, and it’s a problem we see across most industries. While many companies declare a commitment…
Read article Why you should never underestimate the importance of backlinks in SEO
With competition in cyberspace growing fiercer by the day, businesses need to be on top of their search engine optimisation (SEO) game if they want to make a mark. Corporate chatter about the importance of backlinks in SEO is on the rise, and for good reason. While backlink acquisition, also known as link building, is…
Read article What you need to know about Google’s ‘helpful content’ update
Did you hear? Google is rolling out its latest update this week — and it’s all about rewarding content that’s written by people, for people. If you’re at all familiar with what we do here at Content Copywriting, you’ll know that our focus has always been to connect brands with their ideal audience by creating…
Read article