Our digital canvas of updates and advice to fuel your content marketing journey

Sarah spence and team at the AMI awards
Sarah Spence named Certified Practising Marketer of the Year 2023

Oh what a night!  The atmosphere was electric and the crowd buzzing as Australia’s marketing elite gathered for one of the biggest nights of the year: the Australian Marketing Industry (AMI) awards.  Held annually, the AMI Awards are the bees-knees for the marketing industry. It’s where Australia’s top marketers come together to connect, celebrate success…

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Content marketing in higher education: unlocking potential in a competitive landscape

In an era where the pursuit of knowledge knows no boundaries, higher education institutions face the challenge of differentiating themselves in a crowded marketplace. They’re not just competing with local universities but with global educational institutions, online courses, RTOs (registered training organisations) and even non-traditional learning platforms like MOOCs (massive open online courses). Amid this…

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image of a plane taking off
Reclaiming the spotlight: why the tourism industry needs content marketing more than ever

Australia, with its sun-drenched beaches, unique wildlife and vibrant cities, has long held a magnetic appeal for global travellers. However, the onset of the COVID-19 pandemic dealt a major blow to the tourism sector, forcing many businesses to hit the pause button. As travel restrictions began to ease, there was a palpable resurgence in the…

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image of man in front of renewable energy icons
Powering forward with content marketing: why the renewable energy sector can’t afford to miss out

Renewable energy stands at the forefront of our collective journey to a sustainable future. As the world increasingly turns to clean energy sources to combat the effects of climate change, the renewable energy sector in Australia is primed for exponential growth. With our vast Australian landmass and an abundance of sunlight, our country presents a…

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