THE BLOG -

Our digital canvas of updates and advice to fuel your content marketing journey

What is content amplification?

We’ve all heard the term ‘sharing is caring’, but when it comes to content marketing, sharing can also be the catalyst for success. Amplifying your content through different channels – multiple times – can help you boost website traffic and drive conversions. In fact, studies show that posting your content across 4+ channels can surpass…

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AI just hijacked the SERP: Here’s what your brand needs to know now

Google is changing the way we search—again. Have you noticed something shifting about the Google search experience lately? You’re not alone. While plenty of digital chatter surrounds Google’s latest moves, few marketers realise just how deeply personal your next search will become. Google AI Mode is already reshaping digital strategy overseas, and it’s only a…

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