WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR  2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE!  Read more… Women in business have made significant gains over the past decades. However, we’re still underrepresented at all levels of management, and it’s a problem we see across most industries. While many companies declare a commitment…

Did you hear? Google is rolling out its latest update this week — and it’s all about rewarding content that’s written by people, for people.  If you’re at all familiar with what we do here at Content Copywriting, you’ll know that our focus has always been to connect brands with their ideal audience by creating…

Lead generation is the holy grail of the business world. We all want it, but it’s dang hard to get if you don’t know what you’re doing. If you want to grow your business but your prospects are dwindling, you’re not alone. Almost 70% of businesses struggle with lead generation, with attracting quality leads voted…

Imagine you have a problem. Maybe you’re in a new place and need a brunch spot recommendation, or maybe your business growth is stalling and you need a solid strategy to revitalise your digital presence. What’s the first thing you do? Chances are, you’d go straight to Google. Perhaps that’s what brought you to this…

There’s always a new marketing trend on the horizon; but one trend that doesn’t seem to be going anywhere soon is content marketing.  A new report from the metric-analysis platform Semrush reveals that content marketing is now an essential part of pretty much every brand’s marketing. In 2021, a whopping 97% of businesses used content…