Right. Let’s settle this once and for all. Every week I see the same question in my LinkedIn comments, my DMs, my client Slacks. How do you actually humanise AI content? What tools work? Which apps are worth the money? Is there a magic prompt nobody’s shared yet? The answers people get back are almost…
If you’re a professional speaker, the way event organisers and bookers find you has changed more in the last three years than it did in the previous twenty. And most of the advice still circulating about “building a speaker website” or “getting on social media” was written for a world that no longer exists.
The conversation about search right now is fixated on platforms. Google is changing. AI tools are evolving. New features appear almost weekly, each one adding to the sense that marketers are somehow falling behind. That noise is understandable. Organic traffic that once felt relatively stable is becoming less predictable. Google’s AI Overviews and AI Mode…
Right now, content marketing is more crucial than ever for B2B brands. It’s not just about creating content; it’s about crafting a strategy that resonates, cuts through the noise and actually converts quality leads. Content marketing is a powerful tool for building brand identity and engaging audiences. It can transform how businesses connect with their…
AI content generation can crank out a blog post faster than you can say ‘ChatGPT’… but let’s be clear: speed means nothing if the content is soulless, off-brand or just plain cringe. We’ve all seen those AI-generated articles that read like monotone encyclopedias or keyword-stuffed robot babble full of em dashes. Not exactly the stuff…
If I see one more “SEO is dead” post, I think I’ll scream. I get it – a lot has changed. But the conversation is so often framed in the least useful way possible: as a choice between clinging to old-school SEO or throwing everything out in favour of AI tactics. That binary is not…