Our digital canvas of updates and advice to fuel your content marketing journey

B2B content marketing strategies that will actually work in 2024

According to 71% of B2B marketers, content marketing has grown in importance in their businesses over the past year. Companies like yours seize this strategy of engaging buyers through content that answers their questions and fulfils their needs; it fills your pipeline and leads to more sales. However, as you prepare for 2024, you want to…

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Sarah spence and team at the AMI awards
Sarah Spence named Certified Practising Marketer of the Year 2023

Oh what a night!  The atmosphere was electric and the crowd buzzing as Australia’s marketing elite gathered for one of the biggest nights of the year: the Australian Marketing Industry (AMI) awards.  Held annually, the AMI Awards are the bees-knees for the marketing industry. It’s where Australia’s top marketers come together to connect, celebrate success…

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We’re so proud to be the NSW Winner for Best Content Marketing Campaign of the Year at the AMI Awards

“Over the moon!” is an understatement. Last night, Sarah Spence (our Founder + Strategic Director) and Sophie Siclari (our Content Director) attended the Australian Marketing Institute Awards for Marketing Excellence NSW Finalists Announcement event (wow, that’s a mouthful!).  A few months ago we provided a submission for the Content Marketing Category based on the incredible…

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My top 4 takeaways from the Mumbrella B2B marketing summit

A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount. My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, we’re currently putting them into practice for our clients. I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.

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