Meet (Y)our Team
Work with us and our team will become an extension of yours, unlock your potential and boost your ROI.
Commanding attention with rebellious curiosity and out of the box thinking
Want to work with a team that’s hell-bent on bringing big ideas to life and challenging industry norms? A team that’ll propel your brand ahead of your competition and drive thought leadership? Well huzzah! You’ve found us. We’re here to help you navigate the complex world of content marketing with ease and get you a little street cred while we’re at it.
LEADING THE WAY
Sarah Spence
Founder & CEO
After founding Content Copywriting in 2012, Sarah has taken the business from strength to strength, unlocking the power of content marketing for some of Australia’s favourite brands.Â
A proud ambassador for neurodiversity, Sarah’s ADHD superpower is key to her success, enabling her to think differently and fast-track innovative ideas.
Embracing her rebellious curiosity, Sarah rebranded to Content Rebels in 2023, a choice that defines the impact and change she brings to an ever-evolving industry.Â
Her exceptional leadership and strategic acumen inspire our team to deliver outstanding results and create memorable client experiences.
Kasey Signall
Chief Operating Officer
Kasey leads our team with her extensive experience in content production, project management, communication and administration.
Known as our organisational unicorn, Kasey’s commitment to her team and her clients is unwavering, fostering an inclusive culture of collaboration, excellence and achievement.
A pragmatic solution provider and strong leader, Kasey leads the financial strategy for our business and is our go-to for support and guidance.Â
We’re very proud Kasey’s as a finalist in the prestigious Australian Marketing Awards for Future Leader of the Year 2023.
Sophie Siclari
Creative Director
Melanie Pryde
Senior Content Manager
Melinda Edwards
Senior Content Manager
Jay Freeman
Editorial Content Lead
Beth Caflisch
Content Manager
Leigh Robshaw
Content Manager
Jemma Pearson
Content Manager
Jac Amoroso
SEO Content Lead
YOU’LL ALSO HAVE ACCESS TO 40+ CREATIVE REBELS WITH EXPERTISE IN VIDEO, DESIGN, SOCIAL MEDIA AND CONTENT CREATION.
OUR VALUES
COURAGEOUS
We take our ideas to new places. We question traditional ways of doing things and are brave enough to create change when necessary. We embrace quirks and differences and use them as a strength.
CLEVER
We take our ideas to new places. We question traditional ways of doing things and are brave enough to create change when necessary. We embrace quirks and differences and use them as a strength.
CHARISMATIC
We take our ideas to new places. We question traditional ways of doing things and are brave enough to create change when necessary. We embrace quirks and differences and use them as a strength.
COMMITTED
We take our ideas to new places. We question traditional ways of doing things and are brave enough to create change when necessary. We embrace quirks and differences and use them as a strength.
Mission Statement
We believe in the power of content to open minds and shape the future – one story, one article, one podcast, and even one post at a time.
We believe in its influence to build better businesses and forge new paths for people to find the answers they seek.
We’re here for all the people – ours, theirs and yours. We’re here to connect our clients to their audience – the curious and the keen, the interested and interesting, the misfits and the outliers, the divergent, the brave and the beautiful.
We show up to life with fierce hearts, curious minds, big ideas and open hands, ready to make and create for impact and results.
We are rebels with a cause, courageous enough to embrace innovation and challenge the status quo – especially our own.
We are writing the blueprint for the next generation of marketing agency – one that is at the frontier of the ideas economy AND cares about its impact on people and the planet.
We’re Content Rebels – creating brave ideas for bold brands.
