AT A GLANCE Award Recognition: Finalist – 2026 Australian Marketing Institute Marketing Excellence Awards (Not-for-Profit Marketing) The Challenge: Grow search engine visibility and traffic for a 100-year-old charity so they could be found by more Australians who are in need of their services. Key Results: • +1,059% organic sessions (10,824 total) • +1,168% enquiry-intent conversions…
For many brands, learning how to build an AI Search Optimisation Strategy becomes urgent after the traffic graph starts looking rude. Organic traffic slides for a quarter. AI Overviews appear in more results. Someone asks what ChatGPT says about the brand. Suddenly the content plan looks less like a plan and more like a guess…
Why AI Search Engines matter for Brand Strategy usually becomes clear in the worst possible room. The CEO asks one neat question. The MD adds a competitor example. Someone mentions ChatGPT. Suddenly the senior marketer is expected to explain a search shift that has been moving in the background for months. Why AI search Engines…
You’ve run the audit. Now the awkward part arrives. Your brand is missing from prompts it should own, a competitor is getting cited and one AI answer is using language that looks like it escaped from 2019. What content strategy for AI Search needs A content strategy for AI Search needs a system that turns…
Your AI Search Strategy cannot start with a tool demo. It starts with the human search behaviour your team is trying to serve. What are buyers asking? What do they need to believe? Which answers should carry your brand, not your competitor’s neat little claim parade? What should an AI Search Strategy cover? An AI…
Traditional SEO vs generative engine optimisation sounds like a tidy debate. It’s not. The buyer doesn’t care which acronym won the weekly LinkedIn argument. They care about getting a useful answer and finding a brand they can trust. Traditional SEO vs Generative Engine Optimisation explained Traditional SEO helps your brand appear in ranked search results….