Content Marketing Insights | Content Rebels Blog

AI Content Engines | B2B Content Production | Generative Engine Optimisation (GEO) | Search-First Strategy

How we helped Affinda win 993% more B2B search visibility
BySarah Spence August 31, 2026

AT A GLANCE Award Recognition: Finalist, 2026 Australian Marketing Institute Marketing Excellence Awards (B2B Marketing) The Challenge: Make a document processing platform that outperforms most of its market findable by the mid-market buyers already searching for one. Key Results: • 993% high-intent B2B search visibility, from 38 keyword phrases and 2,920 monthly searches to 328…

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AI Visibility Tracking | B2B Content Production | Marketing Reporting Insights | Search-First Strategy

How we helped Affinda cut article production time by 60% with a human-led AI content engine
BySarah Spence August 31, 2026August 31, 2026

AT A GLANCE Award Recognition: Finalist – 2026 Australian Marketing Institute Marketing Excellence Awards (Excellence in the Use of AI & Technology) The Challenge: Affinda’s platform reads more than 90 document types, and every article that explained it took the marketing team 15 hours to build by hand. Key Results: • 60% less production time….

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AI Visibility Tracking | Marketing Reporting Insights | Search-First Strategy

How we helped 1,168% more Australians in need reach out to Interrelate via not-for-profit SEO
BySarah Spence August 10, 2026August 11, 2026

AT A GLANCE Award Recognition: Finalist – 2026 Australian Marketing Institute Marketing Excellence Awards (Not-for-Profit Marketing) The Challenge: Grow search engine visibility and traffic for a 100-year-old charity so they could be found by more Australians who are in need of their services. Key Results: • +1,059% organic sessions (10,824 total) • +1,168% enquiry-intent conversions…

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AI Content Engines | Generative Engine Optimisation (GEO) | Search-First Strategy

How to build an AI Search Optimisation Strategy
BySarah Spence June 18, 2026June 18, 2026

For many brands, learning how to build an AI Search Optimisation Strategy becomes urgent after the traffic graph starts looking rude. Organic traffic slides for a quarter. AI Overviews appear in more results. Someone asks what ChatGPT says about the brand. Suddenly the content plan looks less like a plan and more like a guess…

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AI Content Engines | Generative Engine Optimisation (GEO) | Search-First Strategy

Why AI search engines matter for Brand Strategy now
BySarah Spence June 18, 2026June 18, 2026

Why AI Search Engines matter for Brand Strategy usually becomes clear in the worst possible room. The CEO asks one neat question. The MD adds a competitor example. Someone mentions ChatGPT. Suddenly the senior marketer is expected to explain a search shift that has been moving in the background for months. Why AI search Engines…

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AI Content Engines | Generative Engine Optimisation (GEO) | Search-First Strategy

Why a content strategy for AI Search needs an Engine
BySarah Spence June 18, 2026June 18, 2026

You’ve run the audit. Now the awkward part arrives. Your brand is missing from prompts it should own, a competitor is getting cited and one AI answer is using language that looks like it escaped from 2019. What content strategy for AI Search needs A content strategy for AI Search needs a system that turns…

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