Every week I get the same question. From in-house teams. From clients. From people who slide into my LinkedIn DMs at 11pm on a Tuesday. “Sarah, what is the best AI tool?” I get it. There are four big platforms with about 10 sub-tools each, half of them with overlapping names… The naming is honestly…
Right. Let’s settle this once and for all. Every week I see the same question in my LinkedIn comments, my DMs, my client Slacks. How do you actually humanise AI content? What tools work? Which apps are worth the money? Is there a magic prompt nobody’s shared yet? The answers people get back are almost…
If you’re a professional speaker, the way event organisers and bookers find you has changed more in the last three years than it did in the previous twenty. And most of the advice still circulating about “building a speaker website” or “getting on social media” was written for a world that no longer exists.
The conversation about search right now is fixated on platforms. Google is changing. AI tools are evolving. New features appear almost weekly, each one adding to the sense that marketers are somehow falling behind. That noise is understandable. Organic traffic that once felt relatively stable is becoming less predictable. Google’s AI Overviews and AI Mode…
Right now, content marketing is more crucial than ever for B2B brands. It’s not just about creating content; it’s about crafting a strategy that resonates, cuts through the noise and actually converts quality leads. Content marketing is a powerful tool for building brand identity and engaging audiences. It can transform how businesses connect with their…
AI content generation can crank out a blog post faster than you can say ‘ChatGPT’… but let’s be clear: speed means nothing if the content is soulless, off-brand or just plain cringe. We’ve all seen those AI-generated articles that read like monotone encyclopedias or keyword-stuffed robot babble full of em dashes. Not exactly the stuff…