Google is changing the way we search—again.
With AI Overviews (previously known as Search Generative Experience or SGE) rolling out in Australia, we’re on the brink of the biggest shake-up in search history since Google itself launched. If you’re not paying attention, your website traffic and online brand visibility could take a serious hit.
So, what exactly is AI Overviews, and why does it matter? More importantly, how can you ensure your brand isn’t left behind?
What is AI Overviews?
In Google’s own words, AI Overviews is “an early step in transforming the Search experience with generative AI.” Instead of just presenting a list of search results, Google will now generate AI-powered answers to user queries—much like ChatGPT.
This means people will no longer search using just keywords. Instead, they’ll type full questions and expect instant, well-rounded answers. In other words, the way people interact with Google is about to shift dramatically.
For brands and marketers, this changes the game entirely. Optimising for keywords won’t be enough anymore. Your content needs to be authoritative, valuable, and designed to answer real human questions—because Google’s AI will prioritise content that genuinely serves users.
Why AI Overviews changes everything
For years, Google has been refining its ranking system to favour content created for humans first, algorithms second. The introduction of AI Overviews will accelerate this shift.
If you’ve been relying on outdated SEO tricks—stuffing keywords, pumping out thin content, or using black-hat tactics—your visibility is about to take a nosedive.
The winners in this new search landscape will be brands that:
✅ Focus on human-first content
✅ Prioritise expertise and trustworthiness (E-E-A-T)
✅ Adapt their SEO strategies for AI-driven search
✅ Create content that directly answers real user queries
If that sounds overwhelming, don’t stress—we’ve got you covered.
Is your brand AI Overviews ready?
We’ve put together a 10-point AI Overviews-Readiness Checklist to help you assess whether your brand is prepared for the AI search revolution.
It covers everything from ensuring your website is responsive to revamping your content strategy so it aligns with AI Overviews’ priorities. Some fixes are quick wins, while others require a deeper strategic shift—but one thing’s for sure: the time to act is now.
As AI Overviews continues to roll out in Australia, trying to catch up will become even harder. The brands that start to evolve now will be the ones that thrive.
Download the AI Overviews-Readiness eBook
Don’t wait until your traffic drops—get ahead of the change now. Our AI Overviews-Readiness eBook walks you through everything you need to know, including:
🔥 Why AI Overviews is the next big thing in search
📌 How AI Overviews will impact your brand’s visibility
📝 The 10-point checklist to assess your AI search readiness
Download the eBook now and make sure your brand is ready to win in the age of AI search.
