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  • Why is content creation important?
    Analytics

    Why is content creation important?

    BySarah Spence July 28, 2020September 10, 2024

    Customers today want to engage with brands, not just buy from them. Which is exactly why content creation is important. Here’s how to leverage it.

    Read More Why is content creation important?Continue

  • Content strategy for not-for-profits
    Analytics

    Content strategy for not-for-profits

    BySarah Spence April 22, 2020July 12, 2024

    As a non-profit, your goal is to spread awareness of a specific issue, and raise funds for that issue from your supporters. But sadly, in the wake of the global COVID-19 virus pandemic, the old ways of doing things just won’t work. Here’s how to pivot your marketing and content strategy to flourish just now.

    Read More Content strategy for not-for-profitsContinue

  • How to optimise website content for SEO
    Analytics

    How to optimise website content for SEO

    BySarah Spence April 3, 2020July 12, 2024

    Optimising your website content for SEO (search engine optimisation) can be intimidating if you don’t know where to start.

    Here’s what we recommend to our clients.

    Read More How to optimise website content for SEOContinue

  • Communication during a crisis: the 5 rules you can follow
    Analytics

    Communication during a crisis: the 5 rules you can follow

    BySarah Spence March 25, 2020July 12, 2024

    During times of crisis, it’s essential to communicate with your readers in a way that makes it easy for them to quickly and easily take in what you’re saying. These 5 rules will make that simple for you.

    Read More Communication during a crisis: the 5 rules you can followContinue

  • The top 5 SEO trends you need to know
    Analytics

    The top 5 SEO trends you need to know

    BySarah Spence March 23, 2020August 20, 2024

    In the Search Engine Optimisation (SEO) world, it can seem like mysterious new trends and changes are emerging every day. SEO is definitely a fast-paced industry, but there are only a few trends you NEED to focus on in 2020 – and they’re more common-sense than you might think.

    Read More The top 5 SEO trends you need to knowContinue

  • Website content strategies: How to nail them
    Analytics

    Website content strategies: How to nail them

    BySarah Spence March 17, 2020July 12, 2024

    Need an effective Website Content Strategy for your brand? Here’s how we create each of our clients’ Website Content Strategies before we embark on any website project.

    Read More Website content strategies: How to nail themContinue

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  • Work with us
    • Search-First Strategy
    • AI Content Engines
    • Marketing Reporting
    • Generative Engine Optimisation
    • AI Visibility Tracking
    • B2B Content Marketing
  • Learn AI
    • AI Content Engine Course
    • Student Login
  • About us
    • About us
    • About Sarah
  • Portfolio
  • Blog