In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it.

So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business?

The answer is a Content Strategy!

Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing SEO content about rocket science, of course – ha!)

To motivate and align your small business team, a workplace vision is essential. Here’s how we’re creating ours.

SEO doesn’t need to be a minefield. Find out why long-form content is great for SEO and why your brand needs it now.

‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.

To motivate and align your small business team, a workplace vision is essential. Here’s how we’re creating ours.