A few weeks ago I spent the day with fellow B2B Marketing geeks at the Mumbrella B2B Marketing Summit 2019 in Sydney. It was a great day all round, and I learned a huge amount.

My biggest takeaway though was the affirmation that Content Copywriting is on top of the best B2B marketing strategy and tactics. Better yet, we’re currently putting them into practice for our clients.

I felt proud to hear almost every speaker stress the importance of audience profiling, which is exactly what we recommend to our clients.

Just in time for Mother’s Day in Australia, I thought I’d share the three most valuable lessons in life my Mum has taught me.

At the shops this morning, Mum and I bumped into one of my fellow mum-friends-with-young-kids. We were talking about work, kids, the juggle… you know the story.

The conversation got me thinking… Mum has had the most colourful career of anyone I know…