Content strategy principles
In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due…
How to create SEO content
Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing…
Why long-form content is great for SEO
SEO doesn’t need to be a minefield. Find out why long-form content is great for SEO and why your brand needs it now.
Content marketing vs paid advertising
‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two…
Guide: How to tackle complex content projects
A must-read for CMOs and Senior Marketers – this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame…
What’s the difference between copywriting and content?
Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.
Content strategy principles
In our digital age, content is more available than ever before – and there’s a lot of it! The downside of this is that people’s attention spans are decreasing. Due to the sheer amount of content being thrown at them every day, they’re far less likely to sit down, read a long-form content piece and engage with it. So how do you avoid generating just another piece of forgotten content that doesn’t engage your audience or create value for your business? The answer is a Content Strategy!
Read article How to create SEO content
Great SEO content shouldn’t read too differently from other great online content… except for a few small characteristics. Learning how to create SEO content isn’t rocket science (unless you’re writing SEO content about rocket science, of course – ha!)
Read article Why long-form content is great for SEO
SEO doesn’t need to be a minefield. Find out why long-form content is great for SEO and why your brand needs it now.
Read article Content marketing vs paid advertising
‘Content Marketing vs. Paid Advertising’ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.
Read article Guide: How to tackle complex content projects
A must-read for CMOs and Senior Marketers - this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame those complex content beasts and deliver exceptional results, with minimum stress.
Read article What’s the difference between copywriting and content?
Copywriting vs Content. What's the difference and why does it matter? In this article we delve why it's important to distinguish between Copywriting and Content for your brand.
Read article