Content marketing vs paid advertising
โContent Marketing vs. Paid Advertisingโ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two…
Guide: How to tackle complex content projects
A must-read for CMOs and Senior Marketers – this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame…
What’s the difference between copywriting and content?
Copywriting vs Content. What’s the difference and why does it matter? In this article we delve why it’s important to distinguish between Copywriting and Content for your brand.
How to generate SEO leads
As a brand guardian and/or Chief Marketing Officer, you may think that it โtakes too longโ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to…
Content marketing vs paid advertising
โContent Marketing vs. Paid Advertisingโ is a battle as old as time, and everyone has their preferences. We wanted to take a more numbers-based approach and look at the two forms of marketing in terms of ROI (return on investment). Marketing is all about ROI, so it makes sense to see which form of marketing will get you the best return on your investment.
Read article Guide: How to tackle complex content projects
A must-read for CMOs and Senior Marketers - this guide details exactly how professional content marketers tackle large content projects. It reveals the five secret steps they take to tame those complex content beasts and deliver exceptional results, with minimum stress.
Read article What’s the difference between copywriting and content?
Copywriting vs Content. What's the difference and why does it matter? In this article we delve why it's important to distinguish between Copywriting and Content for your brand.
Read article How to generate SEO leads
As a brand guardian and/or Chief Marketing Officer, you may think that it โtakes too longโ to generate leads via SEO (Search Engine Optimisation). Yes, it does take longer to see leads from SEO efforts compared to, say, from pay-per-click (PPC) advertising. But, if youโre targeting the right keywords and your site is technically healthy, the results arenโt that long in coming and theyโre certainly worth waiting for.
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