How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying…
How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in…
Content strategy vs. content marketing strategy: it takes two to tango
In the marketing world, content is king. Content is a powerful, engaging, entertaining and, dare we say, sexy way to connect with your ideal audience and ensure your brand makes…
How to generate leads through strategic content marketing
Lead generation is the holy grail of the business world. We all want it, but it’s dang hard to get if you don’t know what you’re doing. If you want…
Snowball your success: how content marketing can help with SEO
Imagine you have a problem. Maybe you’re in a new place and need a brunch spot recommendation, or maybe your business growth is stalling and you need a solid strategy…
5 standout content marketing examples to inspire your strategy
There’s always a new marketing trend on the horizon; but one trend that doesn’t seem to be going anywhere soon is content marketing. A new report from the metric-analysis platform…
How to create a customer archetype
Ideal customer, buyer persona, customer archetype — whatever you call them, developing a profile of your target audience is vital for your businesses. No one wants to waste time trying to engage with people who aren’t going to spend money with their brand. Creating a customer persona helps you understand which customers are likely to…
Read article How to increase your domain authority (and why you should)
WINNERS OF NSW’S BEST CONTENT MARKETING CAMPAIGN OF THE YEAR 2022 AT THE AMI AWARDS FOR MARKETING EXCELLENCE! Read more… If you’ve come across the abbreviations DA and PA in your search engine optimisation (SEO) research, you’d be forgiven for dismissing them as babytalk. But these terms actually stand for ‘domain authority’ and ‘page authority’…
Read article Content strategy vs. content marketing strategy: it takes two to tango
In the marketing world, content is king. Content is a powerful, engaging, entertaining and, dare we say, sexy way to connect with your ideal audience and ensure your brand makes a lasting impact. So, let’s get you up to speed on two terms that are often confused: content strategy vs. content marketing strategy. They might…
Read article How to generate leads through strategic content marketing
Lead generation is the holy grail of the business world. We all want it, but it’s dang hard to get if you don’t know what you’re doing. If you want to grow your business but your prospects are dwindling, you’re not alone. Almost 70% of businesses struggle with lead generation, with attracting quality leads voted…
Read article Snowball your success: how content marketing can help with SEO
Imagine you have a problem. Maybe you’re in a new place and need a brunch spot recommendation, or maybe your business growth is stalling and you need a solid strategy to revitalise your digital presence. What’s the first thing you do? Chances are, you’d go straight to Google. Perhaps that’s what brought you to this…
Read article 5 standout content marketing examples to inspire your strategy
There’s always a new marketing trend on the horizon; but one trend that doesn’t seem to be going anywhere soon is content marketing. A new report from the metric-analysis platform Semrush reveals that content marketing is now an essential part of pretty much every brand’s marketing. In 2021, a whopping 97% of businesses used content…
Read article