AI content generation can crank out a blog post faster than you can say ‘ChatGPT’… but let’s be clear: speed means nothing if the content is soulless, off-brand or just plain cringe. We’ve all seen those AI-generated articles that read like monotone encyclopedias or keyword-stuffed robot babble full of em dashes. Not exactly the stuff…
Google has changed the way we search—again. Have you noticed something shifting about the Google search experience lately? You’re not alone. While plenty of digital chatter surrounds Google’s latest moves, few marketers realise just how deeply personal your next search will become. Google AI Mode is already reshaping digital strategy overseas, and as of the…
ChatGPT… it feels like it’s all that anyone’s talked about on LinkedIn for the past two months. Am I sick of it yet though? Not at all. I did set out wondering whether or not it was maybe the ‘Clubhouse’ of 2023. But after getting an account and having a play, I’m certain it’s not. …