Sarah Spence
Search Whisperer
CMO Secret Weapon
Content Marketing Nerd
AS FEATURED IN
MY STORY
As the founder and CEO of award-winning content marketing agency, Content Rebels, I’m proud to be a driving force in the content marketing and search world. My unique perspective as a neurodivergent leader, entrepreneur and strategist gives me an unparalleled advantage and has led to an impressive track record of success and company culture.
Drawing on my extensive experience in the industry, as well as my innate ability to see things from a different angle, I’ve has built a reputation for delivering truly innovative and creative solutions that get results.
Whether it’s developing groundbreaking content strategies, forging powerful partnerships, or leading a team of dedicated professionals, I approach everything I do with an unwavering commitment to excellence and a passion for pushing the boundaries of what’s possible.
In September 2023, I changed my company name from industry-recognised Content Copywriting to Content Rebels, a name that embraces the dynamic ways we’re changing the industry and is better suited to the broad range of services we provide. As a company, we’ve always been ahead of our peers when it comes to innovation and strategy, and our capabilities cover much more than just content and copywriting. We are a full-service digital content marketing agency that can provide uncapped potential for clients.
I’m very involved in strategy at Content Rebels and all of our clients benefit from my industry expertise (and inability to not go down strategic rabbit holes). I also offer one-on-one training, team coaching and workshops for in-house teams, Senior Leadership teams and C-suite Executives, to help companies make the most of their content marketing, search and GenAI opportunities.
Looking for someone who can help take your brand to the next level?! Well, hello!
Follow Sarah on Linkedin.
It’s not your capacity holding you back, it’s your confidence to ride this rollercoaster.
australia's best marketer
the australian marketing institute has spoken
I had the great honour of being named Certified Practising Marketer of the Year at the Australian Marketing Institute (AMI) awards.
Plus the team and I are proud winners and finalists in:
- Content Marketing Institute – Best use of eBook | Global Award 2025
- Content Marketing Institute – Best Multi-Year Marketing Campaign 2025
- AMI Best Content Marketing Campaign 2025
- AMI Best Public Sector Campaign 2025
- AMI Best Marketing Campaign 2023
- AMI Future Leader of the Year 2023
- AMI Large Agency of the Year 2023
- Content Marketing Institute – Best Content Marketing Program 2023
- Semrush Awards Best Content Marketing Campaign 2023
- Semrush Awards Best Marketing Agency 2023
STRAIGHT TO THE POOL ROOM
MEDIA MENTIONS
Mi3 – AI Masterclass explores new frontiers of consumer discovery
AdNews – AI, TikTok and Instagram ahead of Google for product recommendations
Media Week – Major shift in search and consumer discovery
B&T – AI Social Search Insights 40% of Gen Z prefer TikTok or Instagram when searching for brands
- Mumbrella – AI is changing consumer discovery
- AdNews – AI, Tik-Tok and Instagram ahead of Google for product recommendations
- Mumbrella – When every brand is a publisher, how do you stand out?
- B&T – 40% Of Gen Z Prefer TikTok Or Instagram When Searching For Brands
- Mumbrella – Why you need more neurodivergent people on your content team
- Campaign Brief – Human curiosity is the ultimate content advantage
- Campaign Brief – Sarah Spence named Australia’s Certified Practising Marketer of the Year at AMI Awards
- B&T – Copywriter Sarah Spence launches Content Rebels podcast exploring the future of marketing
- B&T – Recognition for relaunched Content Rebels
- Inside Small Business – When you realise you’re upscaling
- Inside Small Business – How to nail your rebrand: eight tips from someone who’s been there
- SmartCompany – Six things this growing business is doing differently to be inclusive to all brains.
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frankie – How being a neurodivergent leader has helped me build a more inclusive and supportive business.
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Campaign Brief – Afterpay appoints Content Copywriting.
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Dynamic Business – Meet the Content Rebels founder, who puts people first in business.
- Inside Small Business – How to nail your rebrand: eight tips from someone who’s been there
- Mi3 – 2023 AMI Excellence Awards: Full winners list (includes CPM of the Year).
- Women Love Tech – How (kind‑of‑accidentally) I scaled my business from solo to 15 in less than two years.
- Your Business Boost – Being a Neurodivergent Business Leader with Sarah Spence.
- The Corporate Escapists – From Solo Freelance Copywriting to Growing a Team of 20
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AdNews – Australian Marketing Institute awards 2023.
PODCAST EPISODES
- Apple Podcasts – The Content Rebels
- Grow a Small Business – From Struggle to Triumph: From Freelancer to Industry Leader: Sarah Spence’s Journey with Content Rebels
- SparkTV – A wine with Sarah Spence [Video Podcast]
- The Debra Shepherd Podcast – Content marketing, business growth and creating inclusive workplaces with Sarah Spence
- The Content Byte – Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world
LATEST INSIGHTS AND ARTICLES
A marketer’s guide to AI jargon
AI is everywhere right now. You’ve seen the headlines, scrolled through the LinkedIn posts, maybe even sat in meetings where…
The Rebels’ playbook for an organic social media strategy that works
If you’ve ever tried to create an organic social media strategy, you’ll know it can be a balancing act. Too…
Omnichannel content workflows: Our guide to doing it better, faster, bolder
Creating content across all the channels your customers use isn’t optional anymore. It’s the baseline. McKinsey reports that over half…
How to nail AI content generation that’s bang on brand
AI content generation can crank out a blog post faster than you can say ‘ChatGPT’… but let’s be clear: speed…
How to streamline your blogging workflow
Blogging isn’t dead. It’s evolving. In fact, blogs are still one of the most powerful ways to capture attention, build…
The Rebels’ guide to proving content marketing ROI
Proving content marketing ROI is the holy grail for marketing teams and the proof point every stakeholder wants to see.…
The Rebels’ guide to an omnichannel marketing strategy that converts leads
Funnels are tidy. Buyers aren’t. They ghost, compare, price-check, ask a mate, read three reviews, then pop back at 10:47pm…
OMG, who else has acronym fatigue? Is it GEO, AEO, SEO or ASO? Here’s our hot take
Puhhhlease… can we hurry up already! Just decide! Is it GEO? AEO? SEO? ASO? I posted this to LinkedIn a…
60% productivity gain possible with GenerativeAI Bootcamp
83% of CMOs believe generative AI will deliver strong marketing ROI, yet 61% admit their teams don’t have the chops…
How Content Marketing can light a fire up under your B2B brand in 2025
Right now, content marketing is more crucial than ever for B2B brands. It’s not just about creating content; it’s about…
What is content amplification?
We’ve all heard the term ‘sharing is caring’, but when it comes to content marketing, sharing can also be the…
AI just hijacked the SERP: Here’s what your brand needs to know now
Google has changed the way we search—again. Have you noticed something shifting about the Google search experience lately? You’re not…
Rich is always better: how to use rich content to light a fire under your marketing strategy
According to one recent study, the average person sees between 4,000 and 10,000 ads daily. Oh. My. Gosh. No wonder…
Traffic wars: What you need to know about content amplification to get the most eyeballs on your brand
As per one recent study, about 73% of B2B marketers and 70% of B2C marketers say that content marketing is…
Why you should never underestimate the importance of backlinks in SEO
With competition in cyberspace growing fiercer by the day, businesses need to be on top of their search engine optimisation…


























