Sarah Spence
Search Whisperer
CMO Secret Weapon
Content Marketing Nerd

AS FEATURED IN
MY STORY
As the founder and CEO of award-winning content marketing agency, Content Rebels, I’m proud to be a driving force in the content marketing and search world. My unique perspective as a neurodivergent leader, entrepreneur and strategist gives me an unparalleled advantage and has led to an impressive track record of success and company culture.
Drawing on my extensive experience in the industry, as well as my innate ability to see things from a different angle, I’ve has built a reputation for delivering truly innovative and creative solutions that get results.
Whether it’s developing groundbreaking content strategies, forging powerful partnerships, or leading a team of dedicated professionals, I approach everything I do with an unwavering commitment to excellence and a passion for pushing the boundaries of what’s possible.
In September 2023, I changed my company name from industry-recognised Content Copywriting to Content Rebels, a name that embraces the dynamic ways we’re changing the industry and is better suited to the broad range of services we provide. As a company, we’ve always been ahead of our peers when it comes to innovation and strategy, and our capabilities cover much more than just content and copywriting. We are a full-service digital content marketing agency that can provide uncapped potential for clients.
I’m very involved in strategy at Content Rebels and all of our clients benefit from my industry expertise (and inability to not go down strategic rabbit holes). I also offer one-on-one training, team coaching and workshops for in-house teams, Senior Leadership teams and C-suite Executives, to help companies make the most of their content marketing, search and GenAI opportunities.
Looking for someone who can help take your brand to the next level?! Well, hello!
Connect with Sarah on Linkedin.
It’s not your capacity holding you back, it’s your confidence to ride this rollercoaster.
australia's best marketer
the australian marketing institute has spoken

I had the great honour of being named Certified Practising Marketer of the Year at the Australian Marketing Institute (AMI) awards.
Plus the team and I are proud winners and finalists in:
- Content Marketing Institute – Best use of eBook | Global Award 2025
- Content Marketing Institute – Best Multi-Year Marketing Campaign 2025
- AMI Best Content Marketing Campaign 2025
- AMI Best Public Sector Campaign 2025
- AMI Best Marketing Campaign 2023
- AMI Future Leader of the Year 2023
- AMI Large Agency of the Year 2023
- Content Marketing Institute – Best Content Marketing Program 2023
- Semrush Awards Best Content Marketing Campaign 2023
- Semrush Awards Best Marketing Agency 2023
STRAIGHT TO THE POOL ROOM
MEDIA MENTIONS
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Mi3 – AI Masterclass explores new froniers of consumer discovery
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AdNews – AI, TikTok and Instagram ahead of Google for product recommendations
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Media Week – Major shift in search and consumer discovery
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B&T – AI Social Search Insights 40% of Gen Z prefer TikTok or Instagram when searching for brands
- Mumbrella – AI is changing consumer discovery
- AdNews – AI, Tik-Tok and Instagram ahead of Google for product recommendations
- Mumbrella – When every brand is a publisher, how do you stand out?
- B&T – 40% Of Gen Z Prefer TikTok Or Instagram When Searching For Brands
- Mumbrella – Why you need more neurodivergent people on your content team
- Campaign Brief – Human curiosity is the ultimate content advantage
- Campaign Brief – Sarah Spence named Australia’s Certified Practising Marketer of the Year at AMI Awards
- B&T – Copywriter Sarah Spence launches Content Rebels podcast exploring the future of marketing
- B&T – Recognition for relaunched Content Rebels
- Inside Small Business – When you realise you’re upscaling
- Inside Small Business – How to nail your rebrand: eight tips from someone who’s been there
- SmartCompany – Six things this growing business is doing differently to be inclusive to all brains.
frankie – How being a neurodivergent leader has helped me build a more inclusive and supportive business.
Campaign Brief – Afterpay appoints Content Copywriting.
Dynamic Business – Meet the Content Rebels founder, who puts people first in business.
- Inside Small Business – How to nail your rebrand: eight tips from someone who’s been there
- Mi3 – 2023 AMI Excellence Awards: Full winners list (includes CPM of the Year).
- Women Love Tech – How (kind‑of‑accidentally) I scaled my business from solo to 15 in less than two years.
- Your Business Boost – Being a Neurodivergent Business Leader with Sarah Spence.
- The Corporate Escapists – From Solo Freelance Copywriting to Growing a Team of 20
AdNews – Australian Marketing Institute awards 2023.
PODCAST EPISODES
- Apple Podcasts – The Content Rebels
- Grow a Small Business – From Struggle to Triumph: From Freelancer to Industry Leader: Sarah Spence’s Journey with Content Rebels
- SparkTV – A wine with Sarah Spence [Video Podcast]
- The Debra Shepherd Podcast – Content marketing, business growth and creating inclusive workplaces with Sarah Spence
- The Content Byte – Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world