The conversation about search right now is fixated on platforms. Google is changing. AI tools are evolving. New features appear almost weekly, each one adding to the sense that marketers are somehow falling behind. That noise is understandable. Organic traffic that once felt relatively stable is becoming less predictable. Google’s AI Overviews and AI Mode…
If I see one more “SEO is dead” post, I think I’ll scream. I get it – a lot has changed. But the conversation is so often framed in the least useful way possible: as a choice between clinging to old-school SEO or throwing everything out in favour of AI tactics. That binary is not…
Let’s face it… search has changed. Big time. Organic traffic that once felt stable is becoming less predictable. Google’s Gemini-powered AI responses, AI Overviews and AI Mode are expanding rapidly (and so is their usage). At the same time, AI tools like ChatGPT, Claude, Grok and Perplexity are giving Google real competition, as more people…
Google has changed the way we search—again. Have you noticed something shifting about the Google search experience lately? You’re not alone. While plenty of digital chatter surrounds Google’s latest moves, few marketers realise just how deeply personal your next search will become. Google AI Mode is already reshaping digital strategy overseas, and as of the…
Puhhhlease… can we hurry up already! Just decide! Is it GEO? AEO? SEO? ASO? I posted this to LinkedIn a few days ago out of sheer frustration, and it really hit a nerve! Marketers can’t agree on what to call the work we’re doing to get brands found on AI platforms. I wasn’t trying to…
Google has changed the way we search… again. With AI Overviews well and truly rolled out in Australia, we’re in the middle of the biggest shake-up in search history since Google itself launched. If you’re not paying attention, your website traffic and online brand visibility could take a serious hit. So, what exactly is AI…