Master Electricians Australia (MEA) needed to fill the gap left by a vacant marketing role and assess the performance of their email direct marketing (EDMs). Rapid regulatory changes also required frequent updates
to communication and training materials.

MEA partnered with Content Rebels for flexibility and expertise to maintain consistent communication and
adapt to future challenges.

Content Rebels took charge of MEA’s EDM strategy, starting with a thorough evaluation of past emails and a template revamp to improve engagement.

• Weekly EDM Production: We created 600-700 word emails,
  sourced stories, edited content, and incorporated feedback. Each EDM included A/B testing and design enhancements.

• SEO Blog Articles & Editing: We produced SEO-focused articles
  and edited MEA’s content for readability and impact

• Ongoing Account Management: We held regular meetings to
  align strategies and ensure continuous improvement.

By stepping in during a time of transition, Content Rebels helped maintain continuity and high-quality communication at Master Electricians Australia.

We delivered consistent, well-received EDMs while supporting MEA’s operational goals.

Our evaluation and template revamp efforts resulted in improved engagement metrics, with the client adopting
our recommendations for ongoing content enhancements.

We also ensured that MEA’s communication strategies remained flexible enough to handle future regulatory changes and organisational shifts smoothly.