Lendlease Apartments faced a gap in audience awareness about their genuine commitment to building vibrant communities. Despite their efforts, they struggled with effectively conveying their story and consistently reinforcing their brand message.

Key challenges included inconsistent storytelling, a lack of structured data-driven content strategy, and minimal online visibility, which hindered engagement with key stakeholders and potential customers.

To tackle these challenges head-on, we implemented a tailored content marketing framework. Our approach included:

• SEO editorial blog articles: We focused on creating content that would improve Lendlease’s Google rankings while delivering insightful and engaging articles. These articles were designed to highlight Lendlease’s commitment to quality and community-building, establishing them as thought leaders in the industry.

• Cornerstone content: We built foundational articles that would serve as a base for continued content creation, with targeted keyword clusters designed to attract high-intent traffic.

• Amplification via social and email: We pushed the content through LinkedIn and email channels to further increase engagement and visibility.

• Video Production: We created 10 professional videos as part of the content strategy. This involved detailed planning with run sheets, location planning, client interviews and a comprehensive video strategy.

In just 3 months, Lendlease saw impressive improvements in their digital presence. Targeted keywords moved up the ranks, increasing visibility and attracting organic traffic. The engagement rate hit a remarkable 70.74%, with the average engagement time per user at 1 minute 24 seconds.

One of the articles, featuring embedded video, achieved an outstanding 80% engagement rate. To date, we continue to support Lendlease with monthly content production, ensuring sustained results and ongoing brand elevation.