The City of Parramatta needed a high-quality, strategically curated content library that authentically captured
its vibrant local community, landmarks, and urban landscape. They needed an agency that could:

• Execute their brief with precision while requiring minimal involvement from their internal team.
• Deliver evergreen content that could be repurposed across multiple campaigns.
• Feature diverse talent that truly represented the community.
• Lead an innovative content library build with full transparency.

With multiple stakeholders, a tight timeline, and a need for a seamless production process, they were looking
for a creative team that could take the reins and deliver impactful results.

We rolled up our sleeves and took ownership of the entire process to ensure a smooth, high-quality outcome. Here's how we made the magic happen:

• Meticulous pre-production: We developed detailed mood boards, wardrobe
  options, and scouted ideal locations to ensure every detail was covered.
• Strategic shot lists: We planned with intent, creating shot lists that
  considered how visuals could be repurposed across multiple campaigns
  throughout the year.
• Authentic talent sourcing: We carefully selected a diverse mix of talent that reflected the people who live, work, and play in Parramatta.
• Flawless execution on shoot days: Our detailed planning ensured that everything ran smoothly, even when unexpected challenges arose.

Our strategic pre-production planning meant the City of Parramatta team could leave the project in our hands and
enjoy high-quality results without any headaches. The team now has a robust library of visuals that make the city
feel modern, relevant and impactful, with content they can use and reuse over the next few years.

At Content Rebels, we know that great content goes beyond just capturing stunning visuals. It's about strategy, longevity, and making sure your content works hard for your brand.