BoardRoom, a corporate services provider, faced stagnant website traffic and struggled to rank for
non-branded keyword phrases critical to its core services.

This lack of visibility limited their ability to connect with potential clients actively searching for
solutions like payroll and accounting. With competition increasing across the Asia-Pacific region,
BoardRoom needed a strategic content approach to expand its organic search presence and boost
engagement.

Content Rebels developed a comprehensive SEO content strategy, focusing on improving the visibility and usability of BoardRoom’s core service pages.

Through strategic keyword research, we crafted a content calendar tailored to key markets, addressing gaps in audience needs and industry trends.

We created over 120 pieces of content across Singapore, Malaysia, Hong Kong, and Australian websites, including SEO blog articles, landing pages, and supporting resources. To ensure quality, we conducted Subject Matter Expert interviews, implemented ongoing performance reviews, and refined content based on monthly insights.

To amplify reach, we overhauled the website’s information architecture, optimised landing pages for targeted keywords, and ran messaging workshops to ensure alignment.

The results were transformative, enabling BoardRoom to not only expand its organic traffic but also connect with new audiences across key markets. The enhanced engagement rates reflected a deeper connection with the target audience, while visibility gains elevated their position against competitors.

The SEO-first approach provided BoardRoom’s team with a scalable content framework that continues to drive measurable results.