AI Visibility Tracking

Know exactly how your brand shows up on AI platforms. We track your visibility across top platforms so you can correct misinformation, outpace competitors and turn citations into tangible growth. Be seen, be cited and stay ahead.

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AI Visibility Audit

Are you actively bleeding market share in AI platforms?

Consumers and corporate buyers alike are treating AI platforms like personal researchers. If you cannot see how these tools represent your brand, you cannot control your own reputation.

Unseen by modern buyers?

Your audience relies on AI to evaluate brands and products. If you are not actively monitoring these platforms, you have zero visibility into how (or if!) your brand is visibile to your audience.

Losing ground to agile rivals?

Competitors are actively optimising for artificial intelligence. Without AI Visibility Tracking, you will only realise they have captured your audience after your sales take a hit.

Falling victim to AI hallucinations?

AI frequently invents facts or pulls outdated information. Leaving your brand narrative unchecked exposes your company to damaging misinformation that customers assume is true.

Struggling to track bot traffic?

You notice strange crawl activity on your site but have no idea which agents are accessing your data. You need absolute clarity on what these bots are consuming and how often they visit.

How our AI Visibility Tracking works

This is not a simple ranking check. We deploy advanced monitoring systems tailored to your distinct customer personas and overarching growth goals.

1. CONFIGURE

We start by mapping the exact AI-led user journeys your target audience takes. We layer in tailored personas and develop a curated prompt strategy, establishing the specific queries different segments use to evaluate solutions so the insights we track can inform your Generative Engine Optimisation (GEO) Strategy.

2. MONITOR

We track your presence, position and sentiment across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and others. We benchmark you against competitors, detect critical content gaps or misinformation and analyse exactly which AI bots are visiting your website and what they are accessing.

3. ADVISE

We distil the complex data into a skimmable Monthly Reporting Insights detailing exactly what AI is saying about your brand and why. Every month we host a dedicated Strategic Insights Session to take you through the insights and direct your team’s next best move for AI search and GEO domination.

What our AI Visibility Tracking includes

Our monthly AI Visibility Tracking service delivers the exact intelligence marketing leaders need to translate artificial intelligence presence into tangible growth.

AI Monitoring Dashboards

Track your exact presence, position and sentiment across the world’s leading generative platforms with your curated Scrunch AI Dashboard.

Persona-Based Prompt Tracking

See exactly how different audience segments encounter your business when they ask models for recommendations.

Competitor Benchmarking

Compare your visibility against industry rivals to receive early alerts whenever they begin gaining ground.

Curated Prompt Strategy

Monitor custom queries designed specifically for your growth goals so the insights actually drive brand strategy.

Misinformation Detection

Identify missing facts or incorrect brand mentions instantly, complete with clear recommendations for rapid resolution.

AI-Led User Journey Mapping

Visualise how different personas experience your brand to spot where friction or misrepresentation occurs.

Bot Traffic Analytics

Understand exactly which agents are crawling your website, what content they extract and how frequently they visit.

Monthly Strategy Sessions

Leverage our insights and strategic advice to determine your next best move for AI search domination.

Choose your AI Visibility Tracking path

Secure your AI Search competitive advantage with zero long-term risk.

Free AI Visibility Audit
$2,500

Uncover exactly how visible (or not!) your brand is in AI platforms and what you need to do to change that

Snapshot analysis of your brand’s presence, position and sentiment across major AI platforms
1:1 AI Visibility Strategy Mapping Session

BOOK YOUR FREE AUDIT

Perfect for marketing leaders who need to stop flying blind in the AI search landscape.

Custom AI Visibility Tracking

POA

Gain absolute control with a custom AI Visibility Tracking system built to increase visibility and traffic

Advanced persona-based prompt tracking, deep competitor benchmarking and custom bot analytics
End-to-end dashboard integration and bespoke strategic advisory managed entirely for you

GET A CUSTOM QUOTE

Best for established enterprise marketing teams who want a comprehensive, hands-off tracking solution built for scale.

Don’t just take our word for it

  • Content marketing agency sydney GEO AEO AI Search approach

    “The key to our Search success”

    “Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
    ​– Tom O’Neil, SEO & Content Manager

  • “Highly recommend for SEO.”

    “This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
    – Sarah Griffin, Head of Marketing
  • Content Marketing Agency Sydney Atlassian

    “By far the best AI training.”

    “Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
    – Luke Ellery, Content Designer

Book your free Search-First Growth Audit

Let Sarah and the team show you exactly how you can dominate Google and AI Search.

Book now

AI Visibility Tracking Frequently Asked Questions

Generative Engine Optimisation

It is a specialised monitoring service that reveals exactly how generative AI platforms, such as ChatGPT, Gemini, Perplexity, and Google AI Overviews, perceive and present your brand to buyers. Unlike traditional search engine optimisation that tracks website rankings, AI Visibility Tracking monitors complex conversational queries, brand sentiment, and direct citations across large language models. This intelligence empowers you to spot competitor movements early, correct harmful misinformation, and capture highly qualified leads during the modern, AI-driven research phase.

No. Search engine optimisation shows how you rank on Google. Our service uncovers exactly how generative platforms represent your brand. Both disciplines matter but they measure entirely different things.

Platform answers change constantly based on location, prompt history and user behaviour. Our AI Visibility Tracking captures consistent, structured data that a manual one-off check simply cannot replicate.

We track your brand’s AI footprint across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, Google AI Overviews and Meta AI. Our partner platform, Scrunch, continually adds new engines to their tracking system as new platforms scale in market dominance.

There are zero lock-in contracts for our AI Visibility Tracking service. You can try the tracking for a single month. Most clients choose to stay because the intelligence provided immediately drives tangible revenue growth.

You can access your live AI Visibility Tracking dashboard at any time. We also meet monthly to deliver your comprehensive analysis and insights report.

Yes. Competitor benchmarking is a core feature of our AI Visibility Tracking. We track your competitor sentiment and visibility alongside yours so you receive early warning signs if they start gaining traction.

This is one of the best reasons to choose us for your AI Visibility Tracking. We don’t use generic questions. We base your curated prompt strategy on the Traditional Search Demand data, extrapolating the most likely AI prompts from what we can clearly see your ideal audience are already searching in Google. We then track those prompts using specific customer personas and location tagging for the most accurate responses possible.

Our system flags content gaps, inaccuracies and hallucinations immediately. We then provide you with strategic recommendations on how to resolve the misinformation and correct the narrative.

Yes. Scrunch’s Bot Traffic Analytics show you exactly which agents are visiting your domain, the specific pages they access and the frequency of their crawls.

Our latest AI Visibility research and insights

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