UPSKILL YOUR TEAM IN GENERATIVE AI
(WITHOUT BORING THEM TO DEATH)
Practical, non-techie training for marketers, creators, and comms teams who want to make GenAI work for them… not the other way around.
Whether your team’s barely touched ChatGPT, Copilot, Gemini or Perplexity, or they’ve already flirted with prompts and projects, this training is designed to meet them where they’re at… and take them way further.
By the end of the session, they’ll feel confident, competent, and curious about how to use GenAI tools effectively and responsibly.
WHAT OUR GENERATIVE AI TRAINING IS ABOUT
This isn’t a hype show. It’s human-first, hands-on training.
You won’t hear buzzwords or empty promises here. Just practical frameworks, real-world examples, and a stack of live working time to make sure the learning sticks.
Your team will walk away with:
A clear understanding of what GenAI is (and what it’s definitely not)
A new level of confidence with your chosen GenAI Platform – including prompts, tools, connectors and custom GPTs
A set of repeatable recipes they can use to ideate, write, edit, research, analyse and more
Knowledge of where GenAI adds value and where to steer clear
WHO IT'S FOR
This training is designed for:
Marketers and content teams who want to work smarter with GenAI tools
Internal comms or HR teams keen to experiment responsibly
Execs and leaders who need a strategic understanding of AI’s role, not just the techy details
Anyone curious (or cautious) about how this tech will impact their work
WHAT OUR CUSTOMISED GENERATIVE AI TRAINING COVERS
Depending on your team’s experience and needs, we’ll cover:
01. Understanding GenAI
What GenAI really is… using an analogy that finally makes it click
Why it’s not actually “intelligent” (and what that means for your outputs)
Where it adds value, and where it trips up
02. Prompting for better outputs
The 4-part Prompt Framework that changes everything
Live prompt experiments and feedback
How to teach GenAI your brand, tone of voice and audience context
03. Working smarter with tools and models
Which ChatGPT or other AI Platform tools to use when (and which to avoid)
A simple guide to Models, Tokens, Message Caps and more
How to select and combine the right tools for your workflow
04. Custom GPTs, Projects + AI Governance
What they are, why they matter, and how to set them up
Real examples of successful internal Custom GPTs
Ethics, boundaries and policies your org should have in place
Plus: Multiple Hands-on Workshops throughout the session
Tailored to your team’s real use cases
Includes “before and after” comparisons to show improvement
Optional assessments and outputs to track ROI
TED CARISBROOKE
CONTENT LEAD, OPEN UNIVERSITIES AUSTRALIA
WHY TRUST THIS GENAI TRAINING?
It’s led by Sarah Spence, Founder and CEO of Content Rebels – one of Australia’s most respected content strategy agencies, and home to brave ideas for bold brands.
Sarah is an AMI Marketer of the Year, a long-time strategist and content nerd, and a trusted voice in the Generative AI space. She’s trained national teams, worked with government and universities, and helped in-house marketers reclaim hours of their week with smart AI systems that actually work.
This training has been delivered to 100+ marketers already… and the feedback speaks for itself.
HOW IT'S DELIVERED
In-person or virtual delivery available
Full-day or half-day formats
Optional follow-up session or Slack support
Workbook and reference tools included
Every training is tailored to your team’s needs and real-world workflows. We can go broad, go deep (not that deep), or do both… just ask.
HOW TO BOOK
To enquire about our Customised Generative AI Training for your team, click below.
MELISSA ONG
SENIOR MARKETING MANAGER, 'BIG 4 BANK'
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