Koala

How we scaled content to drive eCommerce growth for Koala

Koala needed to grow organic traffic and show up across high-intent searches with content that could scale and convert. Enter, Content Rebels.

Challenge

Koala needed to grow organic traffic and position itself as a leader in the competitive sleep space.
Existing content wasn’t capturing demand across the full customer journey.
The brand needed a scalable content approach that could drive both visibility and eCommerce conversions.

Solution

We built a pillar and cluster content engine to capture demand across sleep, furniture and lifestyle topics.
We produced 120+ SEO-led articles and 100+ expert interviews to build authority and engagement.
We developed a content-led SEO strategy aligned to Koala’s tone of voice and commercial goals.

The Content Rebels Impact

Content that turns traffic into eCommerce sales

Built to capture demand across search… and convert it into revenue.

207%

increase in eCommerce conversions from blog content

127%

increase in overall
blog traffic

144%

increase in revenue from
blog content

59%

increase in keywords ranking in positions 1–3

Don’t just take our word for it

“The key to our Search success”
“Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
– Tom O’Neil, SEO & Content Manager
“Highly recommend for SEO.”
“This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
– Sarah Griffin, Head of Marketing
“By far the best AI training.”
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
– Luke Ellery, Content Designer