Healthylife

How we turned YMYL content into a conversion engine for Healthylife

Healthylife set out to become Australia’s go-to destination for trusted health advice. To get there, it needed content that could build authority and drive real commercial impact.

Challenge

Organic search demand for health content was surging… but Healthylife had limited visibility and authority.
The new site needed to meet strict YMYL standards, where trust and accuracy directly impact rankings.
Content had to be produced at scale… without compromising quality or credibility.

Solution

We built and executed an extensive pillar and cluster Search-First Strategy aligned to high-intent search behaviour.
We produced 200+ SEO articles and 300+ category pages to scale authority fast.
We collaborated with health experts and internal teams to ensure accuracy and consistency.

The Content Rebels Impact

Turning content into measurable growth for Healthylife

A strategy built for scale… delivering real impact across visibility, conversion and revenue.

14%

of site visitors who viewed our content went on to create an account

157%

increase in revenue from category page content

4M+

impressions from just 5
high-performing articles

1232

keywords ranking in search results

Don’t just take our word for it

“The key to our Search success”
“Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
– Tom O’Neil, SEO & Content Manager
“Highly recommend for SEO.”
“This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
– Sarah Griffin, Head of Marketing
“By far the best AI training.”
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
– Luke Ellery, Content Designer