Afterpay

How we increased traffic and conversions for Afterpay

Afterpay needed content that could keep up with fast-moving trends and capture attention across its app and ‘The Loop’. That meant creating content that could engage its audience, support affiliate partners and convert.

Challenge

Afterpay needed consistent, on-trend content to engage its audience across app and web.
Content had to support affiliate partners and drive measurable conversions.
The brand needed a strategy that could keep pace with trends while still performing in search.

Solution

We built and executed an extensive pillar and cluster strategy aligned to high-intent search behaviour.
We produced blog, affiliate and product content designed to drive traffic and conversions.
We combined written content, creative imagery and TikTok to extend reach and engagement.

The Content Rebels Impact

Content that captures attention and converts

Built for trends… proven by performance.

418.7%

increase in organic sessions

975.86%

increase in product clicks
(goal completions)

1198.2%

increase in new users

391.3%

increase in social sessions

Don’t just take our word for it

“The key to our Search success”
“Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
– Tom O’Neil, SEO & Content Manager
“Highly recommend for SEO.”
“This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
– Sarah Griffin, Head of Marketing
“By far the best AI training.”
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
– Luke Ellery, Content Designer