CASE STUDY: Nexba

How we increased Nexba’s organic
traffic by 230%

INCREASE IN MONTHLY
ORGANIC TRAFFIC
0 %+
NEW, ORGANIC SITE
VISITORS PER DAY
0
Google positions for 27 new non-branded keyword phrases
Top 0
Top 3 Google positions for 85 new non-branded keyword phrases
Top 0

What we delivered

COMPREHENSIVE SEO STRATEGY

Strategy

SEO BLOG ARTICLES

Content Marketing

WEBSITE PAGES

Brand Authority

SOCIAL MEDIA CAPTIONS

Social Media Marketing

PRODUCT DESCRIPTIONS

eCommerce Marketing

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The Challenge

Nexba is an Australian beverage company, specialising in natural sugar free alternative soft drinks. Their products are stocked nationally in thousands of stores, and the company has also started to expand to other global locations.

 

Growing so fast, Nexba were keen to produce a range of content to help support their expanding brand and presence.

 

Once this background platform of content was in place they then wanted to drive further growth, focusing on boosting organic traffic and helping their target audience find them naturally and consistently.

Our Approach

Assembling a team of content experts and specialist copywriters, we created a content production pipeline that delivered everything from product descriptions through to website page content, blog articles, paid ad content, and social content.

 

To help secure organic traffic growth we also conducted a comprehensive SEO Content Strategyreview, deep-diving into Nexba’s online presence.

 

By assessing their website traffic, the behaviour flow of their site visitors, their current organic presence, their competitor performance, as well as keyword research across 20,000+ phrases, we were able to make strategic recommendations and establish an SEO focused blog content calendar.

The Results

  • 230% increase in monthly organic traffic
  • 124 new organic site visitors per day
  • Top 3 Google positions for 27 new non-branded keyword phrases
  • Top 3 Google positions for 85 new non-branded keyword phrases

 

Our Work In The Wild

“Sarah is an absolute powerhouse when it comes to creative content and SEO strategy. She’s helped our business, Nexba.com, developed SEO-led editorial to drive our search rankings – while entertaining (and informing!) our customers with smart, engaging content.”

Zoe Eaton

General Manager, eCommerce – Nexba