AI Content Engine Course | Build-Your-Own

Build-your-own AI Content Engine Program

Say goodbye to AI slop and say hello to a fully customised, consistent and quality AI Content Engine for your brand or business.

LEARN HOW TO DESIGN, BUILD AND SCALE YOUR OWN AI CONTENT ENGINE
DESIGNED BY A MARKETER, FOR MARKETERS
8 WEEKS | STARTING 30TH APRIL 2026

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What’s in it for you…

Why is this THE course you should be signing up to right now.

A customised AI Content Engine

Designed by you… for your role, your brand and what you do. This is how you answer ‘How do I make AI work’ inside your brand or business.

Together, we’ll be designing, building and scaling an AI workflow in whichever AI platform you’re allowed to use at work.

The outcome?

An AI Content Engine that will consistently create high-quality marketing content so fast it’ll make your head spin.

The knowledge you need to future-proof your career

This program puts you in the driver’s seat – empowering you with all the knowledge you’ll need to not only design and build it; but the most important factor of all in any AI project… how to maintain and evolve it into the future so that you can continually adapt it as your brand or business’s marketing content needs change.

A new community of likeminded souls

Connect with fellow marketing peers and share this AI journey together.

Keeping on top of change is hard; but it’s even harder when it’s as rapid as the change all of us marketing professionals are experiencing in this AI world. The community you’ll build is the anitdote to all that.

Over $15,000 of tried-and-tested assets

Gain access to the treasure trove of assets that you’ll need to power your AI Content Workflow Engine.

With these in your corner, you won’t be starting from scratch – you’ll simply get to customise what you need to for your brand/business and then learn how to implement it straight away.

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About your coach, Sarah Spence

As the founder of award-winning agency Content Rebels, I’ve spent years turning messy content operations into scalable, high-performing systems for real clients with real commercial goals. Now, I design AI Content Workflow Engines that actually work inside businesses… not just in theory.

What makes me worth learning from? Experience and tenacity.

I’ve implemented AI Content Engines in live environments where quality, brand integrity and performance matter. I understand strategy, search, structure and scale… and I know how to make AI fit into that ecosystem without breaking it.

I’m relentlessly adaptable, deeply strategic and I will always find a way to make something work… and make it work well.

I’m no hype girl. I’m the one who’ll teach you how to design, build and scale an AI Content Engine that is your answer to ‘making AI work’.

Find me on LinkedIn.

What others are saying…

“Sarah’s AI Content Engine had an immediate impact on my event marketing comms. I could finally trust it to do its job!”

Amy Hunt
Senior Marketing Manager @ Lipman Burgon & Partners
“Sarah Spence is a triple threat: a superb content strategist and slick writer with a solid understanding of how to use AI well. Her input and advice on our AI Content Engine was invaluable in helping us produce content that wins in search.”
Aimee Amiga
Brand & Communications Director @ Affinda
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her AI training.”
Luke Ellery
Content Designer @ Atlassian

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What you’ll be learning…

A week-by-week breakdown of what Sarah’s AI Content Engine Accelerator program covers.

Week One – AI Foundations

We’ll start by building the right foundations for your AI upskilling journey.

I’ll be teaching you how AI fundamentally works, where it came from and how to think about it in practical terms. This first week is all about removing the mystery and helping you see AI as something you can direct, shape and control with the right inputs. We’ll also explore the major platforms and tools available (including ChatGPT, Gemini, Claude, CoPilot and others) so know what you’re working with.

Week Two – Consistency Stack

Then, we’ll start to customise the first essential ingredients required for the perfect AI Content Engine recipe.

This week is all about system rules, system instructions and how to brief your AI properly so it has the context it needs to perform well. We’ll be building your Consistency Stack – starting with your Brand Voice and Writing Style System Instructions. These Instructions will allow you stop relying on generic prompts and start creating the conditions for consistent, quality output.

Week Three – Content Output Rules

Next, we’ll move onto defining the rules for your specific content output.

This week focuses on learning how to codify the rules for each type of content output you want the Engine to generate. Here we’re talking about the specific structural and stylistic rules that define each content type… think along the lines of heading patterns, paragraph lengths, formatting preferences, tone controls and channel-specific rules. This is how you train AI to create content that consistently matches what you need.

Week Four — Content Input System

Now we get to dive into the detail that will feed every content item.

Great output depends on great input. This week is focused on the briefing structure behind each content item. You’ll map out exactly what your AI needs in order to produce strong content consistently… from working titles and topics to internal links, strategic notes and planning information. You’ll build a customised Content Planner that captures everything required to brief your AI Content Engine in the most streamlined way possible.

Week Five — Engine Build

Then, we start to bring everything together! Exciting!

Using your Consistency Stack, Content Output Rules and Content Input System, I’ll guide you through building your AI Content Engine. As we build, you’ll start to generate your first outputs and see how your Engine performs in practice. This is the transition point… we’ve now moved from design to build.

Week Six — Engine Evolution

Now, we play as we test and refine your Engine until it’s hitting 99.9% quality.

This week is all about refinement. Once you’re generating your first outputs, we’ll review them closely. We’re looking to see where they drift, where they miss the mark and what needs to be tweaked in your Consistency Stack, Rules or Inputs to hit those quality and consistency goals. This is one of the most important weeks of the program, because strong AI Content Engines are not built in one pass… they’re built through structured iteration.

Week Seven — Workflow Planning

Next, it’s time to plan how you can automate the processes that sit on either side of your AI Content Engine.

This week is all about planning the Workflow around your AI Content Engine. We’ll focus on where your documents will live, how your Consistency Stack will be stored and accessed, how you’ll manage Content Planner governance and which steps in the process can be fully automated. The goal here is to plan exactly how you can embed your AI Content Engine into the heart of your team’s operations.

Week Eight — Workflow Automation

Finally, we’ll embed your AI Content Engine within your operations and send you on your merry way knowing exactly how to manage and scale it into the future.

In the final week, we’ll explore what automation looks like both inside and outside your chosen AI platform. We’ll explore what can be streamlined natively, what can be connected across tools and how to create a more scalable process that reduces manual effort while preserving quality. This is where your AI Content Engine becomes a true production powerhouse.

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What makes this course different?

This program is not about prompt hacks or surface-level AI tips.

It’s about building the underlying system to make Generative AI actually perform to its promised level of quality and consistency.

The real value is not in one clever prompt.. it’s in the:

Consistency Stack you build
Rules you define
Inputs you structure
Iteration Process you follow
Automated Workflow you create around it

That’s what makes the output better. That’s what makes it consistent. And that’s what makes it scalable.

By the end of the program, you’ll have developed more than an ‘AI content process’.

You’ll have built a tailored AI Content Engine… one that is trained on your brand’s standards, grounded in your strategy and designed to help you create faster without sacrificing quality.

Oh and you’re guided throughout by someone who’s not only been actively doing this for clients… but is also obsessed with helping others learn.

I LOVE DIFFERENT! I WANT IN!

What it’s worth…

So, how much does it cost?! Well, I’d argue the more important question is ‘how much is it worth‘?!

Inaugural Cohort – 50% Discount

$4,990

For only $2,499.50

$15,000+ value

8 weeks of learning, support and accountability, including:

Weekly on-demand video lesson
Weekly live Build Collaboration session
Consistency Stack, Content Output Rules and Content Input Rules templates
Step-by-step guides for customising all of the templates
Bonus ‘Quick Help’ WhatsApp support
Extra 4 x ‘Office Hours’ Collaboration Sessions
Tailored learning modules – simply ask for what you want!
$15,000+ worth of value to speed up your design and build

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AI Content Engine Course Frequently Asked Questions

This course is designed for in-house or freelance marketers who want to make AI actually work inside their brand or business. It’s ideal for people responsible for creating marketing content and who want a more consistent, scalable and strategic way to use AI in their day-to-day work.

The program is designed to give you both structured learning and practical implementation time each week through on-demand lessons and live Build Collaboration sessions. Because this is a build-focused program, the more time you can give to applying the work to your own brand or business, the more value you’ll get from it.

At a baseline, schedule at least 3hrs per week:

1hr – Watching the on-demand video lesson and reading the supporting materials
1hr – Build Collaboration session
1hr – Refining and implementing what you’ve learnt

The program includes:

1 year’s access to the on-demand learning
weekly on-demand video lessons
weekly live Build Collaboration sessions
templates for your Consistency Stack, Content Output Rules and Content Input Rules
Step-by-step customisation guides
Bonus WhatsApp support
Four extra Office Hours Collaboration Sessions
Tailored learning modules
Access to over $15,000 worth of proven assets

You’ll build your AI Content Engine in whichever AI platform you’re allowed to use at work or in your business. In the first week we’ll touch on which platform is best for which type of Generative AI Content – but, ultimately, you’ll be building your AI Content Engine in whichever platform you already have access to… whether that’s ChatGPT, Gemini, Claude, CoPilot or another.

This isn’t another AI course that teaches you a few prompts and sends you on your way.

Most AI courses focus on surface-level tactics: prompt tips, tool walkthroughs or broad hype about what AI could do. This program is different because it helps you build something real inside your own brand or business: a fully customised AI Content Engine designed around your role, your standards and the way your team actually works.

Instead of giving you generic advice, we work through the full system behind quality AI output… your Consistency Stack, your Content Rules, your Input System, your Engine build and the workflow and automation around it. That means you’re not just learning how to get a better one-off result. You’re learning how to create a repeatable, scalable content production system that produces higher-quality output over time.

It’s also designed by a marketer (It’s me, Sarah! Hi!), for marketers. So everything is grounded in real-world content strategy, brand integrity, search, structure and commercial outcomes. This isn’t just theory, tech jargon or AI hype. It’s a masterclass in the real-world system I’ve built for many clients.

In other words: this course doesn’t just teach you how to use AI. It teaches you how to make AI actually work.

If you keep up with the learning and attend the Build Collaboration sessions, at the end of the 8 weeks you’ll have a customised AI Content Engine tailored to your role, brand and content needs. You’ll also have the knowledge, templates and workflow foundations needed to maintain it, evolve it and scale it over time.

Yes. A major focus of the course is building the rules and reference materials that help AI produce content with greater quality, consistency and alignment to your brand voice, style and standards.

Then this course is likely to be especially valuable. It’s built for people who are tired of generic outputs, inconsistency and AI “slop.” Rather than blaming the tool, Sarah’s AI Content Engine program helps you build the right system around it so quality improves and outputs become far more usable.

No. This program is designed by marketers, for marketers. You do not need a technical background or coding skills to build your AI Content Engine… just a willingness to learn, test and refine.

I’m offering the first cohort a discount of 50% so that I can give people the full value of the course, support and assets while also testing my course building and teaching skills.