Meet (Y)our Team

Work with us and our team will become an extension of yours, unlock your potential and boost your ROI.

Commanding attention with rebellious curiosity and out of the box thinking

Want to work with a team that’s hell-bent on bringing big ideas to life and challenging industry norms? A team that’ll propel your brand ahead of your competition and drive thought leadership? Well huzzah! You’ve found us. We’re here to help you navigate the complex world of content marketing with ease and get you a little street cred while we’re at it.

LEADING THE WAY

Sarah Spence

Founder & CEO

After founding Content Copywriting in 2012, Sarah has taken the business from strength to strength, unlocking the power of content marketing for some of Australia’s favourite brands.

A proud ambassador for neurodiversity, Sarah’s ADHD superpower is key to her success, enabling her to think differently and fast-track innovative ideas.

Embracing her rebellious curiosity, Sarah rebranded to Content Rebels in 2023, a choice that defines the impact and change she brings to an ever-evolving industry.

Her exceptional leadership and strategic acumen inspire our team to deliver outstanding results and create memorable client experiences.

We’re beyond proud that Sarah was named as the Certified Practicing Marketer of the Year by the Australian Institute of Marketing in 2023.

KASEY SIGNALL

CHIEF OPERATING OFFICER

Sophie Siclari

Creative Director

Melinda Edwards

Senior Content Manager

ABBY ROBB

Senior Marketing Strategist

MICHELLE HERBISON

STRATEGY Manager

Leigh Robshaw

Content Manager

Jemma Pearson

Content Manager

melanie white

Content Marketing Specialist

YOU’LL ALSO HAVE ACCESS TO 40+ CREATIVE REBELS WITH EXPERTISE IN VIDEO, DESIGN, SOCIAL MEDIA AND CONTENT CREATION.

OUR VALUES

COURAGEOUS

We take our ideas to new places. We question traditional ways of doing things and are brave enough to create change when necessary. We embrace quirks and differences and use them as a strength.

CLEVER

We create beautifully crafted content which is informed by research and inspired by strategy. We are naturally intuitive and adaptable and quickly understand our clients needs. We are thought leaders in our industry.

CHARISMATIC

Our passion for what we do is inspiring to be around. We are confident, warm and self-assured leaders. Our clients feel seen by us and we actively listen and understand their needs.

COMMITTED

We are consistent in delivering value at every step of the process. We care about what we do and who we do it with. Clients respond to us because we believe in hard work and operate
transparently.