Affinda

How Content Rebels scaled Affinda’s Google & AI search to capture
high-intent organic leads.

Affinda identified the need to scale their search presence beyond legacy features. They engaged Content Rebels to deliver a Search-First Strategy, customise a unique Content Production Workflow and consult on a custom AI Content Engine – all of which drove massive visibility and lead growth across Google and AI in just six months.

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Challenge

  • Affinda had low search visibility restricted to a single legacy platform feature.
  • Limited internal bandwidth prevented any scalable SEO or GEO implementation.
  • The brand needed to rank for broader capabilities and reach its ideal customers.

Solution

  • We built a tailored Search-First Strategy to win traffic from Google and AI Search platforms.
  • We architected a custom Content Production Workflow and scaled it via an internal AI Content Engine to remove production bottlenecks.
  • We planned, briefed and produced 138 ICP-aligned articles and resources while optimising 106 existing pages.
The Content Rebels Impact

Scaling search performance and AI-led conversions. Built by Rebels… proven by growth.

We delivered 4,070+ new organic clicks every month and secured 263 new ICP-match, high-intent Top 10 positions on Google.

139%

increase in New Users

187%

increase in High-Intent Leads

1879+

new AI Overview positions

150%

increase in AI search visibility

Don’t just take our word for it

  • Content marketing agency sydney GEO AEO AI Search approach

    “The key to our Search success”

    “Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
    ​– Tom O’Neil, SEO & Content Manager

  • “Highly recommend for SEO.”

    “This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
    – Sarah Griffin, Head of Marketing
  • Content Marketing Agency Sydney Atlassian

    “By far the best AI training.”

    “Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
    – Luke Ellery, Content Designer

Book your free Search-First Growth Audit

Let Sarah and the team show you exactly how you can dominate Google and AI Search.

Book now