BESydney

How we helped BESydney position Sydney as a global destination for purpose-driven events

BESydney needed to showcase Sydney as a global destination for business events – with social impact at its core. The challenge was elevating beyond a Messaging Strategy into compelling B2B Content Marketing that could capture attention and influence international decision-makers..

Challenge

BESydney needed to elevate Sydney’s global position across diverse industries and audiences.
The “Change Starts Here” message had to connect with both emotional and commercial drivers.
Content needed to simplify a complex social impact strategy while driving engagement and action.

Solution

We built a series of B2B Thought Leadership Content Marketing Ecosystems, comprising five award-winning eBooks and 20+ SEO articles.
We conducted 50+ interviews with leaders across government, industry and academia.
We developed executive-level content to support a social impact campaign, including CEO messaging and case studies.

The Content Rebels Impact

Content that turns strategy into global influence

Built to inspire action… backed by measurable impact.

100

nurture-ready leads

43%

increase in website traffic

4M+

impressions from 5
high-performing articles

2025 Content Marketing Institute Awards – Best Use of an Ebook or Series of Ebooks

Don’t just take our word for it

“The key to our Search success”
“Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
– Tom O’Neil, SEO & Content Manager
“Highly recommend for SEO.”
“This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
– Sarah Griffin, Head of Marketing
“By far the best AI training.”
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
– Luke Ellery, Content Designer