Generative Engine Optimisation (GEO)

Claim your space in the AI-generated answers that matter most to your buyers. We deliver advanced Generative Engine Optimisation that positions your brand as the definitive authority across all major large language models.

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Generative Engine Optimisation GEO Agency

Has your brand disappeared from the new buyer journey?

Generative AI has transformed search engines into answer engines and relying on outdated ranking tactics will leave your business behind.

Evaporating website clicks?

Users are no longer scrolling through pages of blue links to find solutions. They are asking AI platforms direct questions and getting immediate answers without ever visiting your site.

Erased from the AI conversation?

If LLMs do not see or understand your brand, they will recommend your competitors instead. Being absent from AI Overviews means losing access to highly qualified leads at the exact moment of intent.

Wasting spend on dead SEO tactics?

Pushing resources into basic keyword stuffing and low-quality links will no longer move the needle. You must pivot to building semantic authority and providing unique information gain to earn AI citations.

Stalling out while competitors adapt?

The shift to generative search is accelerating daily and freezing your strategy is the fastest route to irrelevance. Brands that actively optimise for AI today will completely dominate digital discovery tomorrow.

How our Generative Engine Optimisation works

This isn’t just a basic list of keywords. We design, build and test a closed-loop digital ecosystem tailored to the new rules of AI discovery.

1. STRATEGY

We start with your Search-First Growth Strategy, uncovering the exact entities and conversational queries your audience uses in AI platforms. We use this data to plan your owned and earned channel strategies and audit your channels to ensure they’re visible to, and citable by, AI bots.

2. IMPLEMENTATION

We build the AI Content Engine that constructs your authoritative content assets using unique data, strong opinions and deep subject matter expertise. The outputs create a highly trusted digital ecosystem that proves your EEAT credentials and secures lucrative citations in AI Overviews and chat platforms.

3. ANALYSIS

We rigorously track your AI Visibility to uncover exactly how generative engines are interpreting and referencing your brand. Once we establish a baseline, we conduct comprehensive team training to empower your marketing department to rapidly scale in this new era of digital discovery.

What our Generative Engine Optimisation includes

Whether we build your Generative Engine Optimisation Strategy and Content Ecosystem, or teach your team how to do it, our GEO framework includes everything you need to become a cited authority in generative AI search.

Semantic Entity Architecture

Bespoke GEO strategies that move beyond keywords to connect your brand to the complex concepts your buyers are researching (aka your Ownables).

Information Gain Strategies

Codified frameworks for injecting unique data and proprietary insights into your content to guarantee AI models notice you.

EEAT Authority Building

A concentrated focus on demonstrating your deep expertise and trustworthiness to secure citations across Google AI Overviews and Perplexity.

Conversational Query Targeting

Deep-dive research into the long-tail and conversational questions your audience asks both large language models and traditional search platforms.

AI Visibility Tracking

Advanced monitoring to see exactly how and where your brand is being recommended across all generative engines.

Scalable Team Operations

Standard operating procedures and dedicated training to ensure your internal team understands the shifting rules of AI search.

Choose your Generative Engine Optimisation path

Start your Generative Engine Optimisation journey by jumping straight in for a bespoke quote or selecting our comprehensive, free audit option.

Free AI Visibility Audit

~~$2,500~~

Uncover exactly how AI platforms currently view your brand and where you are losing citations to your competitors

Comprehensive review of your semantic footprint and information gain opportunities
1:1 GEO Strategy Mapping Session

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Perfect for marketing leaders who need to understand their current AI search baseline and where the biggest growth opportunities hide

Custom Generative Engine Optimisation Strategy

POA

Architect a complete AI search visibility ecosystem designed to dominate conversational queries and secure top citations

Done-for-you entity mapping and unique content asset development
Integration and ongoing platform tracking managed for you

GET A CUSTOM QUOTE

Best for established marketing teams who want it done fast, right and ready to fire.

Don’t just take our word for it

“The key to our Search success”
“Content Rebels took our ambitious goals and turned them into actionable results. Their strategic approach to SEO and their ability to deliver at scale have been instrumental in building our presence as a trusted resource in the health space.”
– Tom O’Neil, SEO & Content Manager
“Highly recommend for SEO.”
“This is the second time I’ve engaged Sarah Spence to work on website SEO strategy and crafting content ecosystems. Sarah has an analytical approach to crafting content to the right audience and then demonstrating the ROI of that content.”
– Sarah Griffin, Head of Marketing
“By far the best AI training.”
“Sarah’s training on AI is by far the best I’ve heard on the subject of ACTUALLY USING IT (better than any even at SXSW!). Her practical advice was fascinating, informed and straight-up handy. I highly recommend her training on the subject of AI and Search.”
– Luke Ellery, Content Designer

Book your free Search-First Growth Audit

Let Sarah and the team show you exactly how you can dominate Google and AI Search.

Book now

Generative Engine Optimisation Frequently Asked Questions

It is the process of optimising your digital presence to be recommended by AI platforms like ChatGPT, Perplexity and Google AI Overviews, rather than just ranking in traditional search engine results.

Traditional SEO relies on matching text to high-volume keywords. GEO focuses on semantic entities, unique information gain and deep industry authority to earn lucrative citations from large language models.

B2B buyers now use generative AI to ask complex questions and research purchasing decisions. If your brand is not cited in those AI answers, you lose highly qualified leads directly to your competitors.

AI models ignore repetitive, generic content. Information Gain involves injecting proprietary data, original research, and unique expert opinions into your content to guarantee AI platforms reference you as the source.

Yes. Securing visibility in Google AI Overviews is a primary focus of this service. We structure your digital assets specifically to prove your expertise and capture these highly visible, top-of-page placements.

We typically identify and execute strategic quick wins within the first 90 days. As your semantic authority builds, your AI citations and overall search visibility will compound exponentially over time.

We offer complete, end-to-end implementation. We handle the semantic entity mapping, create the unique content assets, and execute the digital PR required to secure your AI citations flawlessly.

Yes. We utilise advanced AI visibility tracking to monitor specific conversational queries. This allows us to see exactly how and when generative engines are recommending your business to buyers.

No, it evolves it. We upgrade your current content operations to include semantic depth and proprietary insights, ensuring your assets perform exceptionally well in both traditional search and AI discovery.

Absolutely. We can operate as your fully outsourced GEO agency, or we can build the foundational strategy and run dedicated training sessions to empower your internal team to take over execution.

Our latest Generative Engine Optimisation (GEO) research and insights

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