Smartpay was in the midst of a website revamp and needed content that matched its updated brand voice—snappy, clear and customer-focused.

While the existing blogs and web pages were packed with valuable information, much of it was outdated, duplicated, or no longer aligned with the company’s fresh, playful tone. To top it off, some articles had overlapping topics created over time, cluttering the blog and diluting user experience.

We delivered a bold content refresh designed to bring clarity, consistency and SEO smarts to Smartpay’s digital presence.

Tone of voice alignment: Rewrote web pages and blog content to reflect Smartpay’s new brand voice—engaging, sharp and informative.

Content update: Audited and refreshed outdated information, replacing old stats and product names with the latest and most accurate insights.

Consolidation strategy: Streamlined and merged 25 overlapping blog articles into 13 refined, comprehensive pieces.

SEO improvements: When relevant, we researched keywords and optimised copy to increase visibility and search engine performance.

The end result? A sharper, smarter content library that reflects who Smartpay is today.

With 55 refreshed articles and pages live, Smartpay now speaks with one clear voice—confident, customer-focused, and conversion-ready. Website clarity has improved, duplication is gone, and content now delivers value at every touchpoint.