As a working capital solutions provider facilitating over $2 billion in annual supply chain transactions, Octet struggled to translate its offline success into a compelling online presence.

The website's messaging was diluted, failing to target key audiences effectively, and existing content lacked the depth and SEO alignment needed to drive meaningful traffic or conversions. Octet needed a comprehensive strategy to align its digital presence with its business goals.

We developed a multi-phased strategy to reposition Octet as an industry thought leader while optimising for conversions. This included keyword research to identify high-value opportunities, creating pillar pages and supporting blog clusters on topics such as trade and debtor finance, and crafting conversion-focused landing pages.

We implemented targeted backlink campaigns, produced engaging client case studies, and optimised existing content to improve engagement. In 2024, we revamped core service pages for trade and debtor finance, adding new product-specific content to enhance authority and relevance.

Our work gave Octet a strong digital foundation that bridged the gap between their robust offline business and their online presence. The substantial growth in conversions and engagement metrics highlighted the success of our targeted approach.

Beyond the numbers, Octet’s team gained tools and insights to engage key audiences more effectively and position themselves as trusted leaders in working capital solutions.

The benefits of an ongoing SEO strategy

Working capital solutions are dynamic, and so must be their content strategy. We’ve worked closely with the Octet team to ensure the work we’re doing is aligned with their business needs and audience needs. This includes custom editorial requirements and innovative new ideas.

The key to a successful SEO campaign is to continually optimise your SEO strategy, remain consistent with your content marketing and always adopt a strong content amplification strategy. It’s this content philosophy that’s allowed us to power Octet to new heights year on year.

A content win for working capital solutions

Our content strategy with Octet has clear objectives to capture [and maintain] the attention of their target audience through strategically placed content. It’s more than just a bunch of keywords at play here – our out-of-the-box content ideas are giving Octet a platform to build thought leadership, brand awareness and targeted marketing opportunities.

Our video case studies engage Octet’s audience with compelling success stories to complement our editorial work, giving users different platforms to interact with the fabulous work Octet do. It’s this type of content amplification that propels an SEO strategy and delivers strong results!