SEO CASE STUDY: Nature's way
Supplements for adults and kids, backed by expert advice & support
ALSO ASK POSITIONS
What we delivered
43+ SEO BLOG ARTICLES
20+ CATEGORY PAGE CONTENT
86+ SOCIAL MEDIA CAPTIONS
Social Media Marketing
1 KEYWORD RESEARCH STRATEGY
80+ new SEO KEYWORDS
Want to grow your organic traffic like Nature’s Way?
Nature’s Way is one of Australia’s leading supplement brands in a very competitive market. We wanted to elevate the brand to be a true thought leader, with strong brand messaging, expert-led content and creative graphic design.
We were tasked with supporting a rebrand and new website with quality content. So, we initially took a deep look at competitor movements and audience analysis. We then determined a number of different cluster groups, considering the product quality and ingredients, the health needs of the audience and their aspirations.
We designed our strategy using our waterfall content model, combining editorial with graphic design and social media, for a comprehensive reach.
Once the site went live, the results started coming in. Steadily the site gained new non-branded keyword phrase positions and built up a steady flow of new organic traffic.
We’re proud to have been part of the journey for such an iconic Australian brand.
Our work in the wild
“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn’t hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”