SEO CASE STUDY: Nature's way

Supplements for adults and kids, backed by expert advice & support

0 %
INCREASE IN ORGANIC TRAFFIC
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NEW KEYWORD
POSITIONS
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IMPROVED KEYWORD
POSITIONS
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NEW PEOPLE
ALSO ASK POSITIONS

What we delivered

43+ SEO BLOG ARTICLES

Content Marketing

20+ CATEGORY PAGE CONTENT

eCommerce

86+ SOCIAL MEDIA CAPTIONS

Social Media Marketing

1 KEYWORD RESEARCH STRATEGY

SEO Strategy

80+ new SEO KEYWORDS

SEO Marketing

5 EBOOKS

Graphic Design

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Want to grow your organic traffic like Nature’s Way?

The Challenge

Nature’s Way is one of Australia’s leading supplement brands in a very competitive market. We wanted to elevate the brand to be a true thought leader, with strong brand messaging, expert-led content and creative graphic design.

Our Approach

We were tasked with supporting a rebrand and new website with quality content. So, we initially took a deep look at competitor movements and audience analysis. We then determined a number of different cluster groups, considering the product quality and ingredients, the health needs of the audience and their aspirations. 

 

We designed our strategy using our waterfall content model, combining editorial with graphic design and social media, for a comprehensive reach. 

The Results

Once the site went live, the results started coming in. Steadily the site gained new non-branded keyword phrase positions and built up a steady flow of new organic traffic. 

 

We’re proud to have been part of the journey for such an iconic Australian brand.

Our work in the wild

“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn’t hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”

Duncan Khoury

Head of Marketing – Octet