Meriton Suites is one of Australia’s most reputable accommodation providers, with a range of luxury serviced apartments to suit short or long stays. They were keen to elevate their website content to align it more closely with the experience they knew their guests would have once they arrived. They could also see their competitors outranking them in Google and wanted to know why their site wasn’t showing up where they wanted it to. 

They wanted a content marketing strategy that would not only engage their ideal audience but also help boost brand visibility online and SEO rankings.

We took a deep dive into Meriton’s current analytics and found the untapped potential was strong. The first priority was to update the website content. We needed to infuse fresh, optimised content that not only sold Meriton as a destination but also the surrounding attractions on offer. 

Our targeted pages included:

• Meriton Suites Chatswood
• Meriton Suites North Sydney
• Meriton Suites, King Street, Melbourne
• Meriton Suites, Liverpool, NSW
• Meriton Suites North Ryde
• Meriton Suites Pitt Street
• Meriton Suites World Tower
• Meriton Suites Mascot Central
• Meriton Suites Waterloo
• Meriton Suites Zetland
• Meriton Suites Church St Parramatta
• Meriton Suites Kent St Sydney
• Meriton Suites Southport
• Meriton Suites Allara St Canberra 
• Meriton Suites Campbell St Sydney
• Meriton Suites Adelaide St, Brisbane
• Meriton Suites Herschel St, Brisbane
• Meriton Suites Broadbeach

The Meriton results came in quick! From January – March 2023, when our content went live, we saw an incredible increase of 375% in organic traffic to the site. 

The SEO levers were moving as our keywords rose through the ranks with a strong 102% increase in non-branded position 1 keywords. The keywords we targeted with our content landed in prime Google positions, including 1,625 top 10 positions for non-branded keywords! 

In just one month (March 23), we also had a record number of pageviews at 342,298!