paid ads & social media strategy: iscent

From strategy to success: how ISCENT achieved explosive digital growth

INCREASE IN WEBSITE TRAFFIC FROM PAID SOURCES
0 %
RETURN ON AD SPEND (ROAS)
0 X
INCREASE IN SOCIAL MEDIA INTERACTIONS
0 %
INCREASE IN CONTENT OUTPUT
0 %

What we delivered

social media strategy

Content Strategy

website redesign

Website Development

PAID ADS CAMPAIGN

Paid Ads

Technical Optimisation & SEO

Website Strategy

social media reels

Video Marketing

social media photography

Photography

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The Challenge

ISCENT, a leading name in commercial scenting solutions, faced a tough challenge: standing out in a competitive market while expanding its presence in the consumer segment.

 

The brand’s UAE-based roots meant it needed a stronger international digital presence, but its existing website had low conversion rates, and its social media strategy lacked structure and consistency. With strong rival messaging dominating the space, ISCENT needed a strategic revamp to highlight its unique selling points, drive engagement, and boost conversions.

Our Approach

We developed a multi-faceted strategy designed to elevate ISCENT’s digital presence, optimise conversions, and refine its brand messaging. Here’s how we did it:

 

  • Website Redesign: We overhauled ISCENT’s website with a conversion rate optimisation (CRO) approach, creating a seamless buyer journey that enhanced usability and boosted conversions.

 

  • Social Media Revamp: A structured content calendar was implemented, ensuring consistent and engaging organic posts aligned with ISCENT’s luxury brand identity.

 

  • Paid Advertising Campaigns: We launched and managed highly targeted paid ad campaigns across Meta, TikTok, and Snapchat to drive traffic and sales for ISCENT’s consumer products.

 

  • High-Quality Visual Content Production: From product images to lifestyle shoots and video content, we curated a comprehensive media library to elevate ISCENT’s marketing assets.

 

  • Technical Optimisation & SEO: We provided strategic consultancy on website performance, SEO best practices and analytics integrations to track user behaviour and enhance marketing effectiveness.

The Results

By taking a strategic, data-driven approach, we helped ISCENT transform its online presence and drive significant business growth.

 

Key Wins:

  • 405.9% increase in website traffic from paid sources in just three months (Aug-Oct 2024 vs. Nov-Jan 2025).
  • 11.5% increase in organic traffic, ensuring long-term visibility and brand authority.
  • 5X Return on Ad Spend (ROAS) with an average of 20-25 conversions per month from paid ads.
  • 462.5% increase in interactions on social media, leading to greater engagement and brand awareness.
  • 328.6% increase in content output, with a structured and consistent posting strategy boosting visibility and credibility.
  • A fully stocked media library, providing ISCENT with premium marketing assets for long-term use across campaigns and platforms.

Our work in the wild