Inauro, an innovative Aussie IoT company, is scaling up—shifting from start-up to industry leader. But their audience is mixed: some deeply understand IoT-powered automation, while others are just scratching the surface. Communicating value to both ends of the spectrum, while increasing brand visibility and trust, required a smart, layered strategy that could grow with them.

We developed a flexible, content-first strategy that adapts as Inauro evolves.

• SEO-driven blog content: We create high-quality, keyword-optimised articles designed to rank and resonate—whether the reader is an IoT expert or just getting started.

• Audience-focused website content: Tailored web copy that explains complex tech without dumbing it down.

• Thought leadership: We produce strategic content to position Inauro as a trusted voice in IoT automation.

• Newsletter revamp: Insightful, value-packed emails designed to build loyalty and drive repeat engagement.

• On-demand content support: From video case studies to social content—we plug in where needed.

Inauro’s content is now a magnet for visibility and trust. In February 2025 alone, Google pulled five Inauro articles into its AI search results. These featured snippets included top queries like “what fleets need to know about the 3G shutdown”and “telematics in logistics and transportation.” Newsletter performance has also seen a major lift: open rates have grown from 32% to 37%, unsubscribe rates have dropped from 1.6% to under 1%, and bounce rates are down to 2%. Inauro is not only ranking—it’s earning attention, loyalty, and authority.

Key wins:

• 5 featured snippets secured in Google’s AI search results

• 37% newsletter open rate (vs. industry average of 19.3%)

• 2% bounce rate (down from 7%)

• <1% unsubscribe rate (down from 1.6%)

• High-value blogs driving visibility and trust across core IoT topics