Moving house can be incredibly stressful, particularly if you can’t find the services you need. Happly had a slick digital-first platform but lacked visibility in organic search. Competing with well-established players, the brand needed to increase non-branded traffic, build awareness and position itself as the go-to destination for moving support.

We delivered a data-driven SEO and content strategy that gave Happly a clear path to growth.

• SEO strategy & keyword research: We uncovered high-volume, commercially relevant keywords to guide a structured content plan focused on both informational and transactional intent.

• Content pillars & calendar: We established content pillars centred on confidence, advice, trust, and protection, and built an omnichannel content calendar covering blogs, tips, and TikTok reels.

• Content production: We produced optimised blog content and coordinated UGC video creation to drive traffic, increase engagement, and build authority.

• Competitive analysis: We pinpointed gaps and opportunities to outperform key competitors in organic search.

• Performance-driven reporting: All efforts were tracked through a live dashboard with monthly analysis and regular optimisation.

Within six months, Happly saw massive growth in visibility and engagement. Organic clicks soared by 1,550%, and impressions jumped 463%. Average engagement time on the blog rose by 108%, proving the content was hitting the mark. We also kicked off Happly’s social presence, racking up nearly 10,000 views on TikTok. With a scalable strategy and strong foundations, Happly is now well-positioned to dominate the digital space.